ZoomInfo is one of the most popular lead generation software, providing contact data and company profiles to maximize the efficiency of your sales team. The company describes itself as a “multiplatform operating software that revenue teams use to deliver business growth.” However, it’s also amongst the most expensive business intelligence software. It can be difficult to achieve a cost-effective ROI when using software at a cost similar to ZoomInfo.
If you’ve clicked on this article, you’re probably wondering, “How much is ZoomInfo?” and what are the best ZoomInfo competitors? ZoomInfo’s pricing plans range from an average of $15,995 per year for the professional plan and up to $47,500 per year for the Elite+ plan.
The ZoomInfo subscription cost makes it inaccessible for most businesses, especially if you’re focusing on lead generation. We’re deep diving into the different ZoomInfo costs and suggesting 7 ZoomInfo competitors that can deliver a better ROI.
Jump ahead: Megaleads is the most popular ZoomInfo competitor and an affordable alternative for start-ups, SMEs, and scaling businesses. Generate hundreds of high-quality leads within seconds with Megaleads. Try it for free today, or book a free consultation with a sales list specialist.
What is ZoomInfo?
ZoomInfo is a B2B platform designed to provide detailed information on professionals and companies. It’s designed to support your sales and marketing team by offering contact information and customer data.
The information ZoomInfo provides comes from several sources, including business websites and public records. It claims to have access to a database of over 320 million contacts and provides company information, such as organization size and the technology it uses.
ZoomInfo’s data-driven insights support lead generation, including any recent news coverage on the business or professional. This information can help you tailor how you approach a potential lead. You can generate marketing and sales lists by company size, job title, or industry. It effectively works as a commercial search engine.
It’s worth noting that while ZoomInfo is a popular company, it doesn’t have a positive rating from the Better Business Bureau. The company has been the subject of several complaints and lawsuits due to the nature of how it uses, sells, and collects personal data. It’s one of the reasons why companies are increasingly looking towards ZoomInfo competitors instead.
How Much is Zoom Info?
Cost is a factor to consider when choosing lead generation software. You want to achieve the best return on investment (ROI) possible. That starts with finding affordable business intelligence software that meets the needs of your business.
We have an extensive guide on Zoom Info pricing and the different ZoomInfo subscription options. Below, we’ll recap the cost of ZoomInfo before considering alternatives that might be a better solution for your company and more cost-efficient.
ZoomInfo prices aren’t easy to find as the ZoomInfo pricing plans aren’t displayed on the company’s website. You’ll usually have to call the company’s sales department to get the most up to date ZoomInfo costs. However, we’ve compared online sources and industry insights to provide typical costs for a ZoomInfo subscription, based on the most popular packages and add-ons.
You can expect to pay at least $15,995 annually for a ZoomInfo subscription. It’s worth noting that there is a minimum two-year agreement, which you’ll want to consider when working out your Zoom Info cost.
How Much Does ZoomInfo Cost? | ZoomInfo Price List
ZoomInfo has three subscription options to choose from: Professional, Advanced, and Elite. There is the additional Elite tier of Elite+ for larger organizations. These different tiers come with a range of features, designed to meet the needs of different companies.
The entry-level Professional tier costs an average of $15,955 annually and offers basic features, such as contact profiles. The Advanced and Elite tiers range from $25,000 to $40,000, depending on the additional features and add-ons, such as real-time alters and advanced search filters.
These ZoomInfo prices are best considered as a ballpark, as the cost of ZoomInfo will differ depending on the functionalities and add-ons your company needs.
How Much is a ZoomInfo License?
The ZoomInfo license cost will vary depending on the package, credits, number of users, and add-ons you choose. The following ZoomInfo prices offer a guideline on what you can expect to pay for a ZoomInfo subscription:
- Professional: from $15,995 for up to 3 users with 5,000 annual credits
- Advanced: from $24,995 for up to 5 users with 10,000 annual credits
- Elite: from $34,995 for up to 5 users.
If you have a smaller company or start-up, you can use the ‘single user pro lite’ subscription. It’s $11,995 annually with 5,000 annual credits and only one user profile.
How Much is ZoomInfo Per Month?
ZoomInfo supports monthly payments. You’ll have to contact the company’s sales department to determine a ZoomInfo cost per month, depending on the pricing tier. The average ZoomInfo monthly cost is in the region of $3,000.
ZoomInfo API Pricing
Another ZoomInfo cost to consider is its ZoomInfo Enterprise API. It offers the highest-quality B2B data that can be integrated into any database or application. However, this is the most expensive package option, with a ZoomInfo subscription cost of at least $50,000 annually.
Is There a ZoomInfo Free Trial?
ZoomInfo technically has a free trial, however this does not include access to free leads. A Zoom Info free trial allows you to navigate the user interface and explore its database to determine if the software is suitable for your company.
7 of the Best ZoomInfo Competitors
The cost of ZoomInfo means it’s not accessible for most small and scaling businesses. If you’re exploring lead generation for the first time or need business intelligence software to support rapid growth, there are more affordable ZoomInfo competitors to consider.
1. Megaleads
Megaleads is one of the best ZoomInfo competitors, offering the highest quality B2B data at the lowest price. Whether you’re a start-up watching your dollars or a scaling company looking to maximize your ROI, Megaleads is one of the most versatile lead generation software on the market.
Megaleads has been featured on Forbes, MarketWatch, Bloomberg, and The Wall Street Journal for its work with companies across multiple industries, from real estate to legal services and healthcare. Marketers and sales professionals use and trust it as an affordable lead-generation tool.
Although it’s a ZoomInfo competitor, Megaleads’ offering is more extensive and goes beyond just company data and contact information. Megaleads 2.0 is the company’s latest update, prioritizing data hygiene and accuracy in an era of data privacy and increasing compliance regulations.
Unlike other ZoomInfo competitors, Megaleads provides a 95% data accuracy guarantee for every user, ensuring a competitive ROI. Its lead generation and contact data are CRM-ready and can be quickly integrated into your sales and marketing strategy as a high-quality, curated database. You can filter the database fields and industries to target your company’s key demographic, including by zip code or state.
Megaleads’ lead generation data is verified for accuracy, allowing you to start making calls and sending marketing material to convert leads to sales. Users can choose leads generated within the last week, with the most affordable leads having a generated age between 31 and 180 days old.
Book a free no-obligation consultation with a Megaleads specialist today to learn why it is one of the most affordable ZoomInfo competitors.
2. Swordfish
As a ZoomInfo competitor, Swordfish offers many of the same features and facilities. It collaborates with over 200 data providers but has only an 82% success rate on the first dial for contact information and a 95% overall accuracy for company and professional profiles.
Swordfish is primarily designed with recruiters in mind, offering contact information and insights for lucrative candidates. Its data focuses on cell phone information that it claims to be exclusive to Swordfish’s data pool. If your company operates in enterprise recruitment, this is one of the ZoomInfo competitors you should consider.
While it’s easy to use and popular amongst government and defense agencies, tech companies, and recruiters, its features might not offer all the information your sales team needs.
3. LinkedIn
LinkedIn is one of the ZoomInfo competitors that is often overlooked. Although it isn’t software, it is the world’s largest professional networking site, with over 1 billion users from more than 200 countries and regions. If you’re working on a small budget, doing your lead generation manually with LinkedIn might be a better alternative than an expensive software like ZoomInfo.
While you can gather contact information through LinkedIn, there’s no way of verifying the details without using third-party software or checking yourself. Alternatively, Megaleads’ data is verified with a 95% data accuracy guarantee. You can start making calls and converting leads into sales, instead of ringing disconnected numbers.
Using out-of-date contact information isn’t only a waste of time; it can also negatively impact your marketing strategy. If your company email address receives a high number of bouncebacks, your account can be flagged as a spam profile.
When you use a ZoomInfo competitor like LinkedIn, you still have to worry about cleaning and verifying your B2B lists. With Megaleads.com, all lists are cleaned and verified to deliver more than 95%.
4. Dun & Bradstreet
Dun & Bradstreet is one of the most unique ZoomInfo competitors on this list. The company has been around for almost 200 years and offers data-driven solutions and analytics for companies internationally. It utilizes the Dun & Bradstreet Data Cloud, which hosts millions of business records from thousands of sources and web pages.
The company utilizes AI and machine learning as business intelligence software that provides advanced analytical tools. Dun & Bradstreet offers insights into business partners, customers, and suppliers to curate your sales approach and give your company a competitive edge within your market segment.
If you’re focusing on lead generation, Dun & Bradstreet might not be the right ZoomInfo competitor for you and may be outside of your budget.
5. Cognism
Cognism is one of the ZoomInfo competitors to consider if the company’s credits-based system doesn’t suit your needs. This company focuses on offering data insights and contact information within APAC, EMEA, and the US markets. However, it primarily centers around Europe.
Its headline offering is its GDPR-compliant database of contact information, designed to be amongst the most accurate in Europe. Its phone numbers and mobile data are manually verified with databases that can be integrated with other software, including Salesforce and HubSpot.
Cognism primarily focuses on European markets and works largely with companies expanding into the region. If your company is based in the United States or you need global coverage, other ZoomInfo competitors might be a better fit for your company.
6. Lead IQ
Lead IQ is one of the few ZoomInfo competitors that offers a free trial. It utilizes a proprietary algorithm with access to public and private sources, including social media platforms, to gather B2B data.
Although more affordable than ZoomInfo, the number of contact profiles it offers is extremely limited. You can only access up to 120 mobile numbers per month using its top Enterprise plan. However, it may be suitable for smaller companies and solo entrepreneurs as it offers automated CRM data entry with AI-powered outreach messages. Lead IQ plans are significantly more affordable, starting at $75 per user per month, with additional add-ons available.
If your company needs more than 120 profiles per month, Lead IQ is likely too limited in its offering for your organization.
7. Apollo.io
Apollo.io has a similar database size to ZoomInfo. While it’s a more affordable alternative, its data was found to be weaker in an independent survey. You’ll want to consider how this company gathers its data and customer information before choosing it as a ZoomInfo alternative.
Its terms and conditions state that it uses data submitted by customers to enhance and supplement its existing data. The data it gathers and incorporates from its customers are sold to other clients. By taking a license, you’re giving Apollo access to use your customer-submitted data. Apollo.io suffered two data breaches between 2018 and 2021.
Its pricing is difficult to accurately estimate as it frequently changes. Apollo.io uses the same credits-based system as ZoomInfo, meaning it may not meet the needs of larger sales teams.
Megaleads, the Number One ZoomInfo Competitor
Megaleads is the most affordable of the ZoomInfo competitors on the market with high-quality leads. Its commitment to data accuracy and verification processes provides sales professionals without the headache of data compliance and privacy concerns. Megaleads 2.0 is affordable and transparent with its data, giving your company the lead generation tools it needs to drive growth with high-quality data.
