Before proceeding, it helps to know how to purchase email lists by zip code and why. Buying an email list allows you or your business to reach customers you may not have been able to find on your own. You can work with list brokers experienced in connecting companies and marketers to people who own email lists with specific audiences your business needs. There are also sites out there that allow you to buy email lists. A perfect example is EMAILzipcode, with email database experts capable of delivering consumer emails by zip code. On the other hand, if you need business-to-business (B2B) data, you should go to Megaleads.com and sign up for a free trial program.
How to Use Purchased Email Lists
Now that you’ve purchased an email list ideal for your business or marketing efforts, how do you use it to ensure it delivers the desired results? Here are a few worthy considerations:
Use and Execute Cold Email
Cold emailing involves sending highly personalized emails to a recipient or people you don’t have a prior or previous connection with. While the goal is to initiate a relationship that will turn the email recipient into a paying customer, your cold email should focus more on the recipient than your products or services. Before executing a cold email, you must first define your objectives. Once done, create an attractive subject line with a relevant opening, after which you should introduce yourself and state your purpose. Your emails should then address your recipient’s pain points and offer a value proposition or solution they can’t turn down. You can then add a direct call to action (CTA) to encourage the reader or recipient to learn more about your offerings and purchase from you.
Make Sure Your Email List is Clean and Targets Your Buyer Persona
A clean email list will increase your chances of getting the right results. Use your purchased email list and create marketing funnels to interface with your audience and get them to opt in. Ensure you have engaged and subscribed prospects targeted and associated with your buyer persona. In other words, each recipient should represent what your ideal customer should look like. You need to deliver the right message to the right audience.
Create a Plan for Each Email’s Content
It would be best if you had a plan for each email’s content. Ideally, your best option is to execute the already-discussed cold email to generate responses. You don’t have to use links, ask a question at the end of the email, or something like, “Are you available this Wednesday at 1 pm? Alternatively, I can have my assistant contact you to schedule a time.” But don’t end there. Take the time to determine what your first, second, and even third emails will look like. Plan each piece of content, from your subject headline to your CTA. Also, don’t hesitate to make the necessary tweaks if doing so will bring better results.
Click Here To Get Your Megaleads 2.0 Free Trial Account
