In Google Analytics, engagement rate is a key metric representing how users interact with your website, app, or landing pages. It helps you understand the quality of the traffic coming to your site and how effectively your content captures the user’s attention. The engagement rate statistic is measured in Google Analytics 4, or GA4. This […]
Engagement Rate – What Does it Mean Exactly? Read Post »
B2B Social Media Marketing The Importance of Social Media in B2B Marketing Social media is now a big part of a company’s B2B marketing strategy. The days when social media was considered only a B2C tool are now part of yesteryear. B2B companies use platforms like LinkedIn, Twitter, Facebook, Instagram, and many others to reach
B2B Social Media Marketing – Current Statistics and Insights Read Post »
B2B ABM Statistics for 2023-2024 Account-Based Marketing (ABM) is no longer just a buzzword. It’s a strategic powerhouse for B2B companies aiming to drive growth by targeting high-value accounts with precision and personalization. Many companies discuss ABM repeatedly internally but miss the boat when it comes to implementation. As we move into Q4 2024 and
B2B ABM Statistics and Best Practices Read Post »
Which Can Better Unlock Growth? The word fractional has been getting a lot of traction lately, and I’ve spent more time thinking along these lines when growing our marketing agency. We’ve been doing Fractional CMO and COO work for the past ten years; we didn’t call it that. But during all of the consulting and
Fractional CMO Versus a Marketing Consultant Read Post »
Book Your Data Versus Megaleads When it comes to acquiring valuable B2B email lists for your marketing needs, choosing the right provider is crucial. Book Your Data and Megaleads are two notable players in the market, each offering various solutions for purchasing email lists. However, Megaleads stands out as the superior choice due to its
Book Your Data and the Megaleads Alternative Read Post »
Ready to Re-Engage Those Dormant Subscribers – Read this If you’re running a business, keeping your customers engaged is critical. But what do you do when subscribers start drifting away? Re-engaging inactive subscribers is a challenge, but it’s not impossible. With the right strategies, you can turn dormant contacts back into active participants in your
Strategies for Re-Engaging Inactive Subscribers Read Post »
