Several studies have revealed how valuable email marketing can be for your small business. Also, when you buy email lists, you can be headed to a place where leads are plentiful, and you can build a strategy where inbound leads keep your phone ringing. However, there’s the question of legality when considering buying email lists to boost your small business’s digital marketing effort. Fortunately, this article will shed more light on the legality of buying email lists and why it may be a good move for your small business.
Why Buy An Email List?
Buying an email list can be a straightforward and budget-friendly approach to introducing your products and services to a new customer base. However, creating your list may take a while, possibly months, leaving you little time to address your already-acquired customers, making this step even more beneficial. Also, you get to choose your preferred demographic when you buy from a vendor, making it much simpler to enter new markets.
Buying Data And Staying Legally Compliant
Everything comes down to buying from the right source and using the proper process.
For instance, the GDPR maintains that businesses need explicit consent from people before contacting them via email. The US CAN-SPAM law also sets out specific requirements for business-related messages, giving people the right to stop businesses from emailing them and indicating penalties for violations. The FTC compiled a CAN-SPAM compliance guide for businesses that we found very useful.
According to an article on the Mail Chimp website,
“Following the law is an essential part of email marketing. So, is it actually legal to buy and sell email contacts? Believe it or not, there’s no law prohibiting the sale of email lists in the United States, so you’re free to buy and sell as many email addresses as you please.”
In our opinion, it is not illegal to buy email lists; the laws speak to how you perform email marketing and the compliance around managing your data to be compliant.
Using Reputable Vendors
If you’re going to buy email lists, it is recommended that you stick to reputable vendors like Megaleads.com and Emailzipcode.net. These vendors take further steps to verify the data to ensure businesses can email people with their data lists.
You may also employ the double opt-in practice, which means you’ll send the targeted email lists a second email to confirm their subscription before contacting them again. It’s crucial to respect the audience’s consent and avoid individuals who have yet to double opt-in for further updates.
Buy Email List by Industry
The Megaleads turn-key system offers the most incredible value in the industry when you buy email marketing lists by sector. With Megaleads, you can search for businesses by industry by entering SIC codes or searching by keyword.
Megaleads uses a 4-digit SIC code and is the best place to buy email lists, as seen in Step 2 of its business search. Megaleads 2.0 allows you to purchase leads for your business with the highest accuracy in the industry.
You can buy email lists with a low-cost subscription program or purchase one-off lists.
Megaleads Step 2 of Business Search > Business Type: Enter Keyword
Megaleads Step 2 of Business Search > Business Type: Enter SIC Code
Megaleads search is efficient. It can be used to search by type of business, executive titles, company name keyword search, annual sales volume, and employee size.
Your Old And New Lists
To avoid breaking any regulations, compare the purchased email list to your existing one to ensure no new subscribers are on your “do not contact list” or have previously unsubscribed from your email list. There are many options in the data marketplace for B2B business lead lists and consumer email data. Ensure you do your homework and find the right provider with email and phone data guarantees.
Wrapup
Buying email lists is legal and might be a shortcut for boosting your business’s email list and digital marketing efforts. However, it requires careful consideration. So, it’s always better to work with the correct email list providers to enable you to focus on building relationships and generating leads. When done right, buying email lists is a legitimate and effective strategy.
Click Here To Get Your Megaleads 2.0 Free Trial Account
