Ready to Re-Engage Those Dormant Subscribers – Read this
If you’re running a business, keeping your customers engaged is critical. But what do you do when subscribers start drifting away? Re-engaging inactive subscribers is a challenge, but it’s not impossible. With the right strategies, you can turn dormant contacts back into active participants in your business. Let’s dive into some of the most effective tactics and explore how Megaleads can be crucial in re-energizing your subscriber list. Contact Us to learn more and re-engage inactive users.
Identify Your Inactive Subscribers
The first step in any re-engagement campaign is to identify who your inactive subscribers are. I’ve seen novice marketing managers remove these dormant leads from their database altogether – what a mistake. You can’t re-engage someone if you’ve removed them. It would be best if you dug deep into your data metrics. This involves analyzing your email metrics—open rates, click-through rates, and engagement over time. Once you’ve identified those who haven’t interacted with your emails or other communications in a while, you can begin targeting them with specific strategies designed to reignite their interest.
Segment and Personalize Your Approach
Blanket emails are a thing of the past. Today, it’s all about hyper-segmentation and personalization. It would be best if you tailored your messages to the specific needs of your end-user preferences and behaviors of your inactive subscribers. For example, suppose a subscriber used to purchase a particular type of product from your site frequently but hasn’t in a long time. In that case, sending them an email showcasing similar products or offering a special discount may make them engage with you again.
This is where Megaleads comes into play. By providing data enriching and email appending services, you can get up-to-date data for your current customer file once and for all. You can better understand your subscribers’ interests and behaviors when you understand and analyze the expanded data points added to your customer record. Megaleads provides the B2B insights you need to create highly personalized campaigns that speak directly to each subscriber’s persona, pain points, and needs or solutions, increasing the likelihood of re-engagement.
Create a Re-Engagement Campaign
Sometimes, your inactive subscribers need a nudge in the right direction. A dedicated re-engagement campaign can do wonders. Consider offering incentives like a special discount, a free trial, or exclusive content to lure them back. Your campaign should also include a solid call to action (CTA) that tells the subscriber what you want them to do next.
Send a “We Miss You” Email
Sending a simple “We Miss You” email can be effective. It’s a friendly reminder that they haven’t engaged with one of your offers in a while, giving them a reason to return. Make sure the email is warm, personalized, and offers something of value. It would be best if you gave them something. What’s in it for them? It would be best to have something compelling: think outside the box—whether it’s a discount or a special offer, my friend, set yourself apart from the rest.
Utilize the Power of Surveys
Want to know why your subscribers have gone inactive? Just ask them! Sending out a survey to your inactive subscribers can provide valuable insights into why they’ve lost interest and what you can do to bring them back. Keep the survey short and sweet, and offer an incentive for completing it.
Megaleads can help you enrich the data collected from these surveys. With our B2B solutions, you can better understand your customer base, making it easier to address their concerns and needs in future communications.
Implement Win-Back Offers
Win-back offers are designed to entice inactive subscribers to your site or offer a deal they can’t refuse, “I’m starting to sound like WC Fields.” Whether it’s a hefty discount, an exclusive offer, or a limited-time promotion, these offers can provide the perfect incentive for subscribers or customers to return and re-engage with you. Be sure to create a sense of urgency to encourage immediate action.
Utilize Multi-Channel Outreach
Don’t limit yourself to just one channel band. You need to be clever when performing marketing and trying to re-engage subscribers. Email is great, but why not reach out through SMS (as long as they opt in), social media, or even direct mail? A multi-channel approach ensures that your message reaches your subscribers through the medium they prefer, increasing the chances of re-engagement.
Megaleads can be a great partner in this strategy by providing you with the most accurate and up-to-date contact information across multiple channels. You get the greatest B2B data value—that’s the highest-quality data at the absolute lowest price.
Offer Exclusive Content or Early Access
Give your inactive subscribers a reason to feel special by offering them exclusive content or early access to new products or services. Don’t forget to set the urgency and give the ability to take the next step, it’s really up to them. You need to create a journey for them and then implement experiences and digital sales funnels with tracking to make it happen. This not only incentivizes them to re-engage but also reinforces their value to your business.
Optimize Your Content for Engagement
Finally, always optimize A-B-O (haha, I just made that up). Review your content strategy and schedule and ensure they’re designed to keep your subscribers interested and engaged. Use split A/B testing to see what works best, and continually refine your strategy and tactics based on your learning.
Key Performance Indicators (KPIs) for Re-Engagement Strategies
- Identify Your Inactive Subscribers:
- KPI: Subscriber Activity Rate
- Data: Companies that regularly monitor and segment their email lists see a 39% improvement in email open rates and a 28% increase in click-through rates .
- Segment and Personalize Your Approach:
- KPI: Personalized Email Conversion Rate
- Data: Personalized email campaigns result in a 29% higher open rate and a 41% higher click-through rate compared to non-personalized emails .
- Create a Re-Engagement Campaign:
- KPI: Re-Engagement Rate
- Data: Re-engagement campaigns have an average open rate of 12% to 25%, and they can reactivate up to 15% of your dormant subscribers .
- Send a “We Miss You” Email:
- KPI: Win-Back Rate
- Data: “We Miss You” emails can generate a win-back rate of 10% to 15%, depending on the offer included .
- Utilize the Power of Surveys:
- KPI: Response Rate
- Data: Customer surveys typically see a response rate of 10% to 30%, with follow-up engagement rates increasing by up to 15% when survey feedback is implemented .
- Implement Win-Back Offers:
- KPI: Redemption Rate
- Data: Win-back offers can see redemption rates between 5% and 10%, and the subsequent retention rate for these re-engaged customers is around 25% .
- Utilize Multi-Channel Outreach:
- KPI: Multi-Channel Engagement Rate
- Data: Multi-channel campaigns can boost engagement by 37%, with customers reached through multiple channels being 32% more likely to stay engaged .
- Offer Exclusive Content or Early Access:
- KPI: Content Engagement Rate
- Data: Offering exclusive content or early access can increase engagement rates by 20% to 30%, with subscribers feeling a greater sense of loyalty and connection to the brand .
- Optimize Your Content for Engagement:
- KPI: A/B Test Success Rate
- Data: Brands that regularly use A/B testing for their content see a 49% increase in engagement metrics, such as open rates and click-through rates .
Leverage Megaleads for Ongoing Success
Re-engaging inactive subscribers is an ongoing process that requires consistent effort and intelligent strategies. Megaleads offers the tools and data to enrich your customer file and make your campaigns effective. From B2B lead generation to advanced data analytics, Megaleads helps you re-engage dormant subscribers and maintain a thriving, engaged audience.
With the right approach and the power of the Megaleads monster B2B database, you can turn those inactive subscribers into loyal, active customers once again. Don’t forget that you’ll need to build this into a process every few months because your data will degrade again. So don’t let your hard-earned contacts go to waste—re-engage, reconnect, and rejuvenate your subscriber list today. See you at the top.
Book a Discovery Call, and we’ll help you break this down.
