Business Sales Leads, Email Sales Lead Lists, Sales Lead Database
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Megaleads Real-Time Verification enhances our business email lists.

We here at Megaleads have recently introduced a new technology we call Real-Time Email Verification, or “REV” for short, into our system. This technology revolutionizes the way in which you get business data by verifying email data requests in real-time to enhance our business email lists. The verification process removes emails that are dirty or non-existent, and produces an email deliverability rate of around 85%. This solves one of the biggest problems in the digital lead generation space, unclean data. Unclean data is a menace to any marketer, as sending to dirty and non-existent email recipients, otherwise known as “hard bounces,” will damage your IP reputation, get you kicked-off of email service providers and make it very difficult to deliver a successful email campaign.

As discussed in a previous blog post, a bounce happens when the email you send gets rejected by the recipient’s server. This is a common complaint and concern levied at those in the data industry, as unclean data destroys consumer confidence. Due to this, we have spent many years working and testing various cleaning and verification technology. We managed to get just what we were looking for with “REV,” and it is something we have no doubt will make people change their tune in regards to how they see lead generation. So what are you waiting for?

Using this revolutionary technology is easy, too get access all you will need to have is a Megaleads gold subscription, which would be $99 a month. Then it just comes down to selecting the business email data you want, agreeing to download the list and your file then gets verified. The process takes around 1 second per email, so 500 emails would be around 500 seconds or 8 minutes. After that, you will have  the highest quality list possible in the industry.

Keep a look out on our Megaleads youtube channel as well as our website for upcoming videos detailing this new technology. We are very excited about this new step forward, and want to make sure it is understood and that our clients get the most out of it. Eliminating hard bounces and engaging in good email list practices will keep your sender resources reputable and provide your business with superior email deliverability. Don’t wait, get ahead of the competition and buy business emails now to experience the future of quality lead generation!

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SEO Strategies for Gaining Sales Leads

If your business heavily relies on internet sales and traffic, then developing and investing in SEO strategies is a must for gaining sales leads. Search engine optimization or SEO, is all about getting your website ranked high on the various search engines out there. Which means having your website be on the first couple of pages of specific searches, ideally on page 1, as a vast majority of the time, users never scroll beyond the first page. There are a vast amount of ways to increase your ranking, though the first thing you should do is look into software and tools to track all the information you will need to know, such as where you currently rank with certain keywords, where your competitors rank and what words people commonly search for. After tracking the relevant info let’s see what else can be done.

Content – Having a lot of unique and quality content is what Google likes. The more you have the more likely you will get picked up by search engine spiders and consequently be indexed. This means making sure you do not have duplicate content on your website and that the content you do have is relevant and useful to anyone using your website. Content that is very valuable are reviews/customer testimonials. If you have products on your website it is good to have review fields nearby.

Links – Links leading back to your website is one of the most obvious ways to increase traffic but there are a lot of hidden kinks that are often overlooked. There are two main types of backlinks we will talk about, internal and external. Internal links are links within your own website leading to other parts of your website, external links are links from other websites that lead to your website. You can gain external links by guest posting, submitting your website to RSS directories, and being active on social media. Internal links you can create on your own, but whether external or internal you need to make sure it looks natural. You do not want too many links, nor have all leading to one webpage, or one webpage cannibalizing all the links, as this can negatively affect your SEO ranking.

Keywords – Keywords are one of the most important things to be aware of and maintain. This means using relevant words within the descriptions on your website, including, page titles, blog posts, meta descriptions, and title tags. To determine relevant keywords, you need to find what people are searching for in regards to businesses like yours. You can check out ‘Google Trends’ to get a feel for what people are searching for. It is also smart to target long tail keywords, or phrases that are more specific. For instance, instead of targeting “plumbing,” target “Reliable plumbing in New Jersey.” This will increase your chances of ranking high.

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Building quality email address lists: don’t bounce out of relevancy

When building up your email address lists it is important to be aware of any bounces that happen when you initiate email campaigns. A bounce happens when the email you sent is rejected by the recipient’s server. Low bounce rates are a sign of a healthy list, while high bounce rates are a sign that something is wrong and your list needs maintenance. Normally, bounces are defined in two types, hard and soft.

A hard bounce usually indicates a “permanent” problem, such as the email address or domain name doesn’t exist or is invalid. A soft bounce is a “temporary” problem, such as their inbox is full or their server is down. An email that hard bounces should be removed from your lists, while if it soft bounces you should monitor it to see if it ever goes through, and if not it should eventually be removed too. This is an important part in maintaining good list hygiene, as bounces can damage your sender reputation and will make it difficult to have a high delivery rate. Usually when an email bounces the sender will be sent a message back detailing what happened, this can be helpful in identifying the problem. If you are seeing a lot of bounces from a particular domain it is possible that your emails have been blocked by the receiver’s ISP server and when this happens it will be very difficult to deliver a successful email campaign. The ISP does this when it notices a lot of bounces and assumes you are a spammer.

There are a couple of strategies for reducing the amount of bounces that you can try. When someone subscribes to your list, such as from a sign up form, it is good to put a required verify email field alongside a normal email field, which means they would have to input their email twice. This can reduce chances of any misspellings. Also you can send a confirmation email to them with a link which they have to click in order for their subscription to be confirmed. You can also send test emails to various email providers, such as AOL, Gmail, Yahoo etc., and check if you notice any of them being bounced. This can indicate that those providers may have blocked you.

Knowing all this, we here at Megaleads are always looking into and developing new ways to clean email address lists and increase deliverability. We are testing a new turn-key technology that does just that, and recent research shows around an 85% deliverability rate. If you’d like to learn more, reach out to one of our sales agents and they’d be happy to answer any questions about it.

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Building business relations for success.

Whether your business focuses on B2B sales or not, developing and growing relationships with other businesses and creating quality business email lists will open up many new opportunities. These opportunities can be integral to the success of your own business, so instead of “going it alone,” let us see what we can do to build business relations.

Interacting with a business requires an entirely different strategy and tone compared to your everyday consumer. Where B2C allows for some exaggeration, hyperbole, or embellishment on the part of your business, especially in regards to your marketing, doing the same with another business is not recommended and can back fire very quickly. This is due to the fact that in general other businesses are more aware of such strategies and would be able to find out very easily when you are exaggerating or embellishing when compared to consumers. They are also more likely to do extensive research on your company before entering into a business relation with you, unlike consumers who would be more liberal. The reason for this is that a business’s reputation and livelihood is on the line if they associate with another business and something goes wrong due to that, while all in all there is less risk for a consumer. Due to this it is best to be completely honest and transparent when interacting with other businesses, as that is the best way to build a productive relationship.

Now, of course mistakes at some point are bound to happen, not only that but every business has a weak point, or some aspect where they are currently lacking. This brings us to the human factor, which is going to be very important for building business relations. The human factor revolves around growing a personal relation with other businesses; this is really a key part of any strong relationship between humans, people are more likely to help out those that are close to them, such as friends and family, compared to those that are distant or “strangers.” To facilitate this, it is a good idea to schedule time to go out to lunch, or do something fun like go to a baseball game together, what is important is spending time talking with one another and getting to know the faces behind the business. Along with this comes the involvement of your businesses with one another, to the point where you both have a vested interest in not allowing the other one to fail. This would involve giving them timely updates on what is happening, asking for feedback when it is applicable, and sharing resources, capital, knowledge etc. Essentially having the mentality of “You got my back I got yours.”

Creating a relationship of shared goals and values with another business will open up opportunities to make your business a success, you don’t have to go it alone nor should you want to, as many things can only be accomplished by working together.

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Are there problems with your email campaigns?

If you have been investing a lot into email campaigns and sending them quite often, and aren’t noticing any increase in sales, leads, or business, then here are some things to look into to turn that around.

First,  some common signs of a problem with email campaigns are; spam complaints, significant unsubscribes, low open and click through rates, and a lack of site traffic. All these things are red flags that it is time to look into what you are doing and prepare to make changes. Now in recent years more and more people are checking their emails on mobile devices, so you need to make your emails optimized for mobile. This means making sure they load quickly, that the font is readable and that your subscribers don’t have to do any significant scrolling. If a large chunk of your list can’t even read your email then your click through rate will suffer and you won’t be getting your message across.

To help with open rates, subjects lines are key. It is good practice to keep them short, around 25 to 35 character is best. Try to avoid using words such as buy, sale, prize, cheap, free, as these get picked up by spam filters very easily. Instead use words like exclusive, or chosen. Also every now and then make your subject line a question, it gets people thinking and likely to open to see what the “answer” is. It is also very important to make it clear who the email is from.

Ensuring subscribers stay can be done through segmenting your email lists. Segmenting will allow you to send targeted emails that will have an overall higher engagement rate. This will mean grouping them according to demographics, industry, job position, or anything that will help you better determine what kind of emails your subscribers are more likely to desire and look at. During this it is also good to check for emails that are inactive, or those that never open or click, and either remove them or put them all in a separate list and then at some point run a re-engagement campaign with that list. Be careful not to send out emails too frequently though, as that can annoy subscribers, nobody wants their inbox to be inundated with emails from one company.

At the end of it all there is always one thing that can’t be forgotten, and that is proofreading/testing. Making sure your email has correct grammar and spelling goes a long way in showing professionalism and care for your business. Along with this comes the checking of any links to make sure they all go to where they are suppose to. If your email is full of misspellings and broken links, it makes it seem as if you don’t take it seriously, as if you don’t really care, and if the company doesn’t care why would anyone else.

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Don’t miss these opportunities to grow leads.

If you are starting to feel as if you have been running dry on new leads coming in, it may be a sign that you need to invest in new avenues of lead generation. Here are some ways you can kick start your business.

Webinars – Hosting a webinar, or online seminar, for your customers and clients is a great way to educate and show them what your business is about and your knowledge of the field. You can use these as opportunities to explain any new technology, programs, and products you may have come up with. Getting into a schedule is also a good idea, even if it’s just one day of each month, consistency is key to growing a following, and an educated customer will be more likely to make a purchase.

Youtube – This avenue will vary depending on your target market as younger people spend a larger percentage of time on Youtube compared to other age groups, so if the content you produce isn’t really something that appeals to younger people the effectiveness may vary. Still, a lot of leads, contacts, and exposure can come from it. Now, there are two ways you can approach Youtube, you can of course make videos for your channel, these can consist of detailing your business and products, perhaps giving tutorials for software that might be complex. The other approach is to advertise on Youtube; look into getting your ads onto Youtube, there are a couple of different style of ads so find what works best for you. You can even target your ads based on age, gender, and location if you are willing to spend a bit more.

Networking Events/Trade Shows –In a world where a lot is done digitally and it is therefore very easy to be drowned out if you solely focus on digital communication, trade shows are a great place to physically interact with customers as well as other businesses. It is also an opportunity to put a face and personality to your business, instead of just being text on a screen. It can help your business appear more relatable and human. With this also comes the building of your network, you will start to get more and more contacts and relationships, as has always been said, it’s not what you know but who you know. Having strong relations with other businesses will help solidify your place in the market. You can exchange technology, products, refer customers to each other and all this will help produce trust in your own business.

As with all things trial and error is needed to really see what will work best for your target market, time and budget.

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Your most important employee, your website.

A fundamental key to any business in this day and age is their website. It is in many instances the first time anyone will interact with your business, your website is your online storefront, and just like a physical storefront, how it looks will have large impact on customers. But a website is also the first “employee” your customer interacts with, think about it, someone goes to your website to learn about your business, to seek information, to browse, and then your website speaks back, ideally with whatever the customer was looking for. And just like any employee, the website needs to be “dressed” well, and not waste the customers time or annoy them. This is why devoting time to the design of your website is so important, so let’s rundown some tips to make your website the perfect storefront and employee to get you those sales leads.

  1. Keep it simple. This in itself is simple, don’t go overboard with anything fancy, graphics and images are fine, but too much can cause load problems for you site. Any user who has to wait an excessive amount of time loading one page to another is very likely to get annoyed and leave. You don’t want to frustrate the user with pointless things.
  2. Make it look professional. Now even though you want to keep it simple, you don’t want it to look cheap or amateurish, as if it was made for a school project. This means using the appropriate sized font and colors, make sure everything is easy on the eyes, and isn’t difficult to read.
  3. Don’t use obtrusive pop ups or ads. Nothing is more annoying than constantly being interrupted by things you have no interest in, and then trying to figure out how to close the popup to get back to doing what you originally were doing on the website. It would be like if you were in a store an employee just kept asking you things while you were trying to browse and shop, you can imagine how annoying that would be. Also it is very important to “vet” any third party advertisements you may have, as many of them can cause slowdowns for users, and in some cases even give viruses.
  4. Learn what attracts people’s attentions. When designing your site figure out what people are more likely to click on and make those things bigger! So if you have a check out button, don’t make it small, make it stand out. This can be done by making it bigger, or using a color that brings attention to it.
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Automating the Future.

When looking to nurture your leads, to get messages or info to them, one of the most efficient strategies is marketing automation, specifically the drip email/autoresponder aspect of it. Once you start getting an abundance of leads you may not have the resources to manually tailor and send messages to each and every one of them. This is when the power of computers and machines come in. They are able to 24/7, monitor and do tasks that would be crazy for any human.

Drip email marketing amounts to sending automated emails to your leads after a specified amount of time or after specific actions they take. This works quite well in tandem with lead scoring, as was talked about in our previous blog post. Now you can make this as complex as you like, but to start off, let’s say someone fills out a form on your website, from their you can set up emails that will go out to them after a specified time, so after 3 days email “B” goes out, then after 7 days email “C” goes out. These emails should be designed to push them through your conversion funnel.

Now that example is drip marketing in its simplest form, but there are much more creative things you can do. If your website has a shopping cart feature and someone has put items into it but haven’t completed the purchase, you can send an email telling them that they still have items in their cart in an attempt to lead them into a sale. This perhaps will spark a few ideas you can implement that will fit your particular business. Every way in which a lead interacts with your business is a potential opportunity for drip marketing. Which is why if you have set up any lead scoring, you can have the drip emails tailored to the leads engagement level, and will also help to determine the necessary tone of the emails.

The tailoring of the emails is important as you don’t want to annoy your leads. This can happen if you are sending them too many messages or even just messages they deem to have no interest in. Whether they clicked on a link or video about a specific subject will give insight into their interests, drip emails should be created based upon actions like that. If someone asks for a whitepaper, whether they open to read it or not is a condition to determine if any further emails should be sent. Try to implement automation tactics in your email marketing and see how it can improve your efficiency.

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What do I look for in email advertisements?

We have been discussing various ways for a business to improve their marketing strategies, from getting traffic to your website to nurturing leads. For this post I would like to examine email marketing in particular, but in a bit of a different way. Instead of looking at statistics, and research data, let’s just look at our own habits. This is something that may be forgotten very often, but a lot can be learned by just looking at ourselves. How do you peruse your inbox, what emails do you open, how often are you enticed to click, or buy due to the emails. Try this strategy out and see what you find, is how you are creating your emails in line with your own habits, or do they conflict?

Now I found out some interesting things in regards to my own habits. Personally I look through both the main inbox as well as my spam folder when it comes to emails, in other words whether I see the email isn’t really affected by whether it is in spam or not. The only issue here is that my spam folder deletes messages after a certain time while my main inbox doesn’t. So this most certainly can affect whether I see a message from my inbox or not, though of course emails that are old can lose their value anyway, such as out of date promo codes, or limited time discounts and such. So how much of an impact that makes will depend on the type of email.

In regards to what emails I open, it’s usually emails from companies or businesses I expect to possibly buy something from. This is often businesses I know of, or businesses I have bought something from in the past. In other words, brand name is important, I open emails from names I know. Now more specifically, I glance over most emails if they seem to not be from someone I know, be it a person or business, though sometimes they are opened. Now whether I open emails depends on certain factors, obviously a big factor is my mood, or what I’m interested in at that moment. This will vary and isn’t really something an email marketer can’t really know, they might be able to look at buying habits, but not the “in the present mood” of every person for everyday.

So my mood is important, do I want clothes, do I want games, food? This will affect what type of emails I’m opening more often. Even if, let’s just say, I’m not particularly looking for clothes I will sometimes open emails that appear to be for clothes, this happens usually if it seems like a particular special deal is available where I can save a lot of money, so even if I don’t really need clothes now, I most likely will in the future and if I can save a lot now, it would be better to just buy them now. Now this will depend on the product as different products have different “expiration dates.” For instance clothes usually don’t go bad unless you wear them often, or your size changes.

Another thing that is important is curiosity, even if I don’t care to buy anything some emails still catch my eye, in the sense that they make me go “what is this all about?” This happened recently in regards to an email whose subject line was  along the lines of “Warning: Graphic Content Ahead.” Now this was for a website that sold clothes, so I kind of expected it to be something related to graphics on clothing, but none the less the email stood out and I just had to see what was going on with it. Sure enough it was just about different graphics they had on their t-shirts.

Now of course everyone is different, so it definitely is important to look at a wider spectrum of people. But that doesn’t mean nothing can be learned by just looking at one’s own habits, you may be able to learn new strategies for your own email marketing.

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Garnering traffic to your website, the ins and outs.

In the last blog post we went over how to nurture leads, but what about getting the leads in the first place? What is the optimal way to attract customers, and get your name out there? For the purposes of this post we will mainly be focusing on what you can do through the internet to garner traffic to your website and therefore business.

Even though there are other avenues open, such as through television, radio, and newspapers, the internet has become the most popular and efficient way out of all of them. This is because advertising and marketing through the internet is relatively cheap compared to the others, you can share information at speeds unfathomable as well as update that information in a moment’s notice.  This will allow you to alter your strategy very quickly if you find out your current strategy is lacking, something that would be much more difficult to do with the other avenues. Of course, because of the power of the internet, many people have become inundated with information and advertisements now, information overload. This may make any attempt to attract them futile, as your name could be drowned out in a sea of a million others. To counter this, you either need to be unique or have a certain charm that draws people to you over everyone else.

Regardless of that there are still some fundamental things that must be done. To truly benefit from any advertising and to take advantage of the unique properties of the internet, you need to gather data and analytics on your efforts. How well are your adverts working? Is there a specific time, or demographic for which they work best? Where are you getting incoming traffic? These are all things you need to track if you want to continually update your strategies and to not have them become stagnant. A very useful tool for this is “Google Analytics.” It will allow you to see where visitors to your site are coming from among a myriad of other things. Another useful tool for this is our very own Mega Tracker tool. This tool exclusively targets businesses, and will help with all your business leads needs. It allows you to see what businesses have visited your site, pages viewed, what keywords led them to your site, and email addresses of business executives, but that’s only the tip of the iceberg.

Another very important thing to do, and this may sound obvious, but it’s often forgotten, is to just stay active on the internet. This means having Twitter, Facebook, Youtube, WordPress, and etc accounts, and remaining active on them. This allows your name to grow as well as allows places for referrals to your website. This also coincides with a very underused strategy, called customer referral programs. This essentially is a program where customers you have get certain “rewards” for referring other people to your business. These rewards are up to you, and are dependent upon your business, but an example would be let’s say you sell clothes, customers that refer others could get a free t-shirt. Now the word free is what probably turns off many businesses from using this strategy, but in the long run the new customers should offset whatever is being given away.

Business Leads Online, Sales Lead Lists, Data Sales Leads, Sales Lead Spreadsheet, Sales Database, Email Lead Lists