Business Sales Leads, Email Sales Lead Lists, Sales Lead Database
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Rate your leads and find your customers.

Once leads start coming in, it may be difficult to sift through them all to find which ones are quality leads. Spending time with leads that don’t have a high conversion rate will be a detriment to your business, as they say, time is money. This is where the idea of lead scoring comes in, and it is an important finish to any lead generation strategy. Lead scoring essentially amounts to rating the leads that come in based upon certain information about them to determine how much value that lead has to your company. There are various approaches one can take when it comes to this, so we will discuss what we ourselves have found to be useful and effective.

A good thing to start with is determining what your ideal customer is. Who exactly do you think is most likely to do business with you? This can amount to all sorts of things, from age, country, job title, as well as specific things about how they behave. This would mean gathering information about their interests in your company by examining what they are doing on your site and what pages they are visiting. From there, you should come up with what kind of scale you will use for your rating, assigning points to all the things listed above, for instance if they just visited the home page you may assign 10 points but if they visited a check out page you may assign 30 points. Based upon how many points someone has will determine the “quality.”

Some things to be aware of is that not everyone who visits your site is looking to buy, they may be there for other reasons. For instance they may be looking for a job position, they may be doing research, or they being may be looking for partners for their own business. Because of this you may want to assign less points to behavior that signifies they are just looking for a job, as well possibly subtracting points for various behaviors, such as if they haven’t shown activity in awhile.

As was mentioned this is important so you know when someone is ready to be sent to your sales team, and so that they aren’t wasting time with people who have no interest with buying. Not only that, but you will also be wasting the time of whomever your sales team is in contact with, which can lead to issues, such as that person getting annoyed. These issues may then lead to a decrease in productivity for your business. Knowing the value of your sales leads will make everyone’s experience at your company better.

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What do I look for in email advertisements?

We have been discussing various ways for a business to improve their marketing strategies, from getting traffic to your website to nurturing leads. For this post I would like to examine email marketing in particular, but in a bit of a different way. Instead of looking at statistics, and research data, let’s just look at our own habits. This is something that may be forgotten very often, but a lot can be learned by just looking at ourselves. How do you peruse your inbox, what emails do you open, how often are you enticed to click, or buy due to the emails. Try this strategy out and see what you find, is how you are creating your emails in line with your own habits, or do they conflict?

Now I found out some interesting things in regards to my own habits. Personally I look through both the main inbox as well as my spam folder when it comes to emails, in other words whether I see the email isn’t really affected by whether it is in spam or not. The only issue here is that my spam folder deletes messages after a certain time while my main inbox doesn’t. So this most certainly can affect whether I see a message from my inbox or not, though of course emails that are old can lose their value anyway, such as out of date promo codes, or limited time discounts and such. So how much of an impact that makes will depend on the type of email.

In regards to what emails I open, it’s usually emails from companies or businesses I expect to possibly buy something from. This is often businesses I know of, or businesses I have bought something from in the past. In other words, brand name is important, I open emails from names I know. Now more specifically, I glance over most emails if they seem to not be from someone I know, be it a person or business, though sometimes they are opened. Now whether I open emails depends on certain factors, obviously a big factor is my mood, or what I’m interested in at that moment. This will vary and isn’t really something an email marketer can’t really know, they might be able to look at buying habits, but not the “in the present mood” of every person for everyday.

So my mood is important, do I want clothes, do I want games, food? This will affect what type of emails I’m opening more often. Even if, let’s just say, I’m not particularly looking for clothes I will sometimes open emails that appear to be for clothes, this happens usually if it seems like a particular special deal is available where I can save a lot of money, so even if I don’t really need clothes now, I most likely will in the future and if I can save a lot now, it would be better to just buy them now. Now this will depend on the product as different products have different “expiration dates.” For instance clothes usually don’t go bad unless you wear them often, or your size changes.

Another thing that is important is curiosity, even if I don’t care to buy anything some emails still catch my eye, in the sense that they make me go “what is this all about?” This happened recently in regards to an email whose subject line was  along the lines of “Warning: Graphic Content Ahead.” Now this was for a website that sold clothes, so I kind of expected it to be something related to graphics on clothing, but none the less the email stood out and I just had to see what was going on with it. Sure enough it was just about different graphics they had on their t-shirts.

Now of course everyone is different, so it definitely is important to look at a wider spectrum of people. But that doesn’t mean nothing can be learned by just looking at one’s own habits, you may be able to learn new strategies for your own email marketing.

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Garnering traffic to your website, the ins and outs.

In the last blog post we went over how to nurture leads, but what about getting the leads in the first place? What is the optimal way to attract customers, and get your name out there? For the purposes of this post we will mainly be focusing on what you can do through the internet to garner traffic to your website and therefore business.

Even though there are other avenues open, such as through television, radio, and newspapers, the internet has become the most popular and efficient way out of all of them. This is because advertising and marketing through the internet is relatively cheap compared to the others, you can share information at speeds unfathomable as well as update that information in a moment’s notice.  This will allow you to alter your strategy very quickly if you find out your current strategy is lacking, something that would be much more difficult to do with the other avenues. Of course, because of the power of the internet, many people have become inundated with information and advertisements now, information overload. This may make any attempt to attract them futile, as your name could be drowned out in a sea of a million others. To counter this, you either need to be unique or have a certain charm that draws people to you over everyone else.

Regardless of that there are still some fundamental things that must be done. To truly benefit from any advertising and to take advantage of the unique properties of the internet, you need to gather data and analytics on your efforts. How well are your adverts working? Is there a specific time, or demographic for which they work best? Where are you getting incoming traffic? These are all things you need to track if you want to continually update your strategies and to not have them become stagnant. A very useful tool for this is “Google Analytics.” It will allow you to see where visitors to your site are coming from among a myriad of other things. Another useful tool for this is our very own Mega Tracker tool. This tool exclusively targets businesses, and will help with all your business leads needs. It allows you to see what businesses have visited your site, pages viewed, what keywords led them to your site, and email addresses of business executives, but that’s only the tip of the iceberg.

Another very important thing to do, and this may sound obvious, but it’s often forgotten, is to just stay active on the internet. This means having Twitter, Facebook, Youtube, WordPress, and etc accounts, and remaining active on them. This allows your name to grow as well as allows places for referrals to your website. This also coincides with a very underused strategy, called customer referral programs. This essentially is a program where customers you have get certain “rewards” for referring other people to your business. These rewards are up to you, and are dependent upon your business, but an example would be let’s say you sell clothes, customers that refer others could get a free t-shirt. Now the word free is what probably turns off many businesses from using this strategy, but in the long run the new customers should offset whatever is being given away.

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Getting the most out of your conversion funnel: Lead Nurturing

Attracting customers to your site and engaging them in your business is key to creating a strong loyal customer base. Once you build up your customer base you will begin to have a steady income as well as a means to grow that income even more. But first things first is making sure when someone visits your website they feel informed and intrigued. They should know what you are selling and be compelled to make a purchase right then and there or to learn more. A good way to ensure this is to make the information on your home page clear, concise, and simple, as well as make clear any lines of communication for the visitor if they would like to get into contact with your business. It is also important to have a signup form for them to fill out that offers them something, this could be something free from your business, or a whitepaper, really anything you think will interest them. In our case for example, we offer free business leads with a test drive of our service when you fill out our form, this allows people to conduct 5 free searches with our service.

Now once visitors get in contact with you whether that be by email or phone. A quick follow up is important, if you don’t reach back in time, it is likely they will move on to someone else. Depending on the reason for the contact, will alter what you say, but somethings to keep in my mind when relevant is to ask where they heard of you. This will help you learn some information about them as well as learn about where you should focus your attention when advertising. Many times you will also be in a situation where you have to deliver your pitch, this is where you need to sell your business. What you need to do is focus on your “value,” and inform them why you have the best value on the market. But this doesn’t necessarily mean the same thing as “price.” You need to let them know what makes your business unique, as well as how you take care of your business and customers.

After all this you need to continue to engage them in your business with follow up emails and phone calls, this is where they turn into loyal customers and not just a quick sale. There are a couple of ways to do this, one effective way is marketing automation. Which is the use of specific software to automate certain repetitive marketing procedures. This is vital in the current age where you have so many leads whom need to be nurtured.

 

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Your Business, and Internet Reputation.

One of the most important aspects of a business is your reputation among consumers, with the advent of the internet information travels faster than ever, regardless of whether that information is correct or not. This not only leads to you being able to communicate with your customers more readily, it also leads to your customers being able to communicate with one another more readily. In the end it is a double edged sword, and knowing how to navigate it is important. In our make marketing work videos we go over reputation management, which is the last component under distribution tactics in the blueprint. For those worried about how they are perceived on the internet, let’s go over some of the things you need to know and do.

First is knowing where people will be talking about your business. Essentially, there will be talk all over, on social media sites, video sites, and forums, even when these sites may not have anything to do with your business. But the most commonplace people will look to learn about your reputation is on review sites dedicated to informing the consumer. These sites will vary depending on your business but some popular ones would be Yelp, and Google reviews. Now, once a review is posted, for the most part it is there forever, that may be daunting to deal with but it is the reality of the internet that must be accepted. Negative reviews can impact current customers through peer pressure, prospective customers and even B2B relationships, as one business may not want to tarnish their own reputation through association, so it is imperative that this is dealt with caution and care.

Even though bad reviews may not be removable, they can be dealt with through engaging in a dialogue. Many review sites allow the business to respond to claims, this is your opportunity to tell your side of the story, as well as show the public the character of your business. Try to leave out any emotions in your response, never insult the customer or make any snide remarks, stay on point and remain professional, just state the facts of the situation. If it was all the result of a misunderstanding and the wounds heal, the whole ordeal may be a positive for your business, as other customers will see how you handle things, and if they like it, it will bring them into your conversion funnel. In other words, both positive and even negative reviews can be an opportunity for sales.

Explore the Make Marketing Work blueprint on your own, and start lead generation like a champion.

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Keys to Success in Email Campaigns

When creating your email campaigns there are a few things to be aware of that will help make your email marketing a success.

The most important is knowing your customers, who exactly are the emails going to? What age demographic, gender, location. Knowing this information will be important when creating your “theme” for the campaign. For instance, the theme would involve whether you want the email to be serious or lighthearted, it would therefore also influence any kind of images you put in the email. A good example to illustrate this is let’s say you wanted to insert a joke into the email, and let’s also say this joke is a part of a TV show. Now adding this joke may be a good idea, but what if the majority of the people you are sending it to have never heard or seen the show before? More than likely the joke just won’t carry the same weight and will be lost on most of them. This will either cause them to not open the email (or subsequent emails) or to lose interest and close the email.

Another good piece of information to know is at what time your customers are likely to check their emails. This of course will determine when during the day is best to send the campaign. On average Tuesdays and Wednesdays between 10am and 3pm will produce best results. Of course it’s best to test your own lists and see when you get the most opens and clicks.

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Who are you looking for?

A little known feature that may often get overlooked is the people finder tool. With it you can find information on virtually anyone. You can either search by email address or by name and once you do you’ll be shown a list of all your matches, detailing whether name, postal address, birthday, or phone number is available. Afterwards you can download a .csv where you can see the specifics of that information. With around 40% of the adult population in our systems the sales possibilities are endless. This tool can generate thousands of detailed sales leads – more leads, more business, more money.

 

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How Viable is Email Marketing?

When looking to expand your business it may be intimidating to scour through all your options and figuring out what the most effective strategy is. Depending on your unique circumstances what’s best may vary,  but certain facts still stay the same. Such as the fact that e-mail is still a much more reliable way to attract customers to your business than social media sites like Facebook or Twitter. It may be a bit shocking considering all the buzz around social media in recent years but email is still the number one way customers prefer to interact with businesses. This means investing in your email marketing department is vital to your growth. Building up your consumer email lists though is not the hard part, the hard part is nurturing those lists and building a relationship with your consumers. This means knowing what entices them and also things such as when and where they check their emails. Do they check on their phones, on their desktops? In the morning, at night? These are all valuable pieces of information to gather and once you do you will begin closing more business in no time.

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Megaleads offers free sales leads to get you started.

Megaleads knows that finding the right sales tools for your business can not only be very difficult but also cost ineffective. That’s why we offer a free test drive to new clients with no credit card commitment. You can try out our service with no worries at all, you will get access to 5 free searches, this allows you to look through our immense b2b sales leads lists of over 23 million records! We’re giving you FREE business leads so get out there and start closing! And don’t worry, if you like what you see you can easily upgrade to a paid account.

We are not just a lead company we are an extension of your sales team. From email data hygiene, to internet marketing, to email campaigns, all the services a business needs. Start your lead generation now!

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Megaleads has the business data you are looking for.

With over 23 million business sales leads records, Megaleads is your one stop shop for the business data you are looking. We give you the options you need to refine your search, from state, zip code, radius to zip code, area code, and city. You can even choose if you need contacts with solid phone and postal information, or contacts with email addresses. If that isn’t enough you can further refine your search by business type, SIC code, by annual sales and employee size, and recently we have added the ability to search by executive title which allows you tap into the rich executive data and search for job titles like Owners, Presidents, CEO’s, Business Developers, Sales Resources, Directors and many more.This is the data you need to get an upper hand on your competition.

If you want to see the beauty in action, you can sign up for free now and get 5 free searches. So what are you waiting for? We’re giving you FREE business leads so get out there and start closing!

Business Leads Online, Sales Lead Lists, Data Sales Leads, Sales Lead Spreadsheet, Sales Database, Email Lead Lists