Business Sales Leads, Email Sales Lead Lists, Sales Lead Database
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Solidifying Your Brand’s Success with Loyal Customers: Shared Values

A very often overlooked part of generating sales leads is customer retention, or how likely those leads will stick and return for more business. This is what makes quality leads, and should be the main focus of any marketing. Loyal customers are the backbone of any business, as they will stick with you during the roughest of times, be more forgiving of any mistakes or problems and more likely to talk well about your company by word of mouth. But what exactly creates returning customers?

To really understand why people choose the brands that they do involves digging into the underlying psychology of the human mind. A lot of choices people make are not even understood by themselves, but advertising and marketing groups invest a lot of capital into controlling these hidden forces. First and foremost, what brings people to choose an identity? This plays a large role in everything someone does, for instant we have people that buy Apple products and those that buy Microsoft. Now you may not think of these as distinct groups with identity but they actually are when you get down to it. Communities form that then create their own culture, and people start to treat them with the same in/out group preferences and behaviors that they would with say a country. So, what underlies all of this? Values.

People like feeling a sense of belonging, and an integral part of that are shared values. What is your company about and what is it striving to achieve. A message that invokes a higher purpose, more than just profits, is what people want to see. This also makes them get a sense that they are contributing to it as well whenever they buy your products. This is why certain people gravitate towards different companies like Apple or Microsoft; the values behind the ideas of the company. Just think, would you like to give money to a company that is doing things not in harmony with what you believe? It’s a very subtle thing, but making sure what you stand for gets across, whether consciously in minds or subconsciously, is key to fostering a loyal customer base.

Now all of this is of course going to be meaningless without a good product, or at least not as effective. Product, price, involvement, these three things are what gets customers to you, and then hold them. With shared values playing a large part in involvement. We will explore these other parts and products and price in the future, but for now think about what the values of you and your company are and have it color your marketing and message.

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Tips for gaining sales leads through effective blogging.

Having a means to communicate with current and potential customers is very important to maintaining any kind of relationship with them. There are of course many means, such as twitter, email, press releases, and blogs. All these different means have unique advantages and disadvantages and therefore they should all be utilized to some extent depending on what information you are trying to share. But the one I want to focus on are blogs. Blogs provide a way to really flesh out the thoughts and mind of a business, for customers to get a glimpse behind the thought processing and decision making of the company and to form a community around it. So let’s take a look at what one can do to get the most out of blogging.

  1. Be relatable – Bringing emotion and personality to your blogs makes the writing and therefore your business more relatable and human. This can be done in many different ways, for one, not all blogs need to be formal, and therefore they allow you opportunities to get away from “corporate talk,” and instead speak more casually. Interjecting humor as well can draw people in make them want to continue reading on.
  2. Quality Content – No one wants to read something if there is no point to it or doesn’t inform them of anything. This is why having a strong title that not only entices but lets people know what the blog post will be about is important. A part of this also involves organizing you’re post in a manner that is easy to read; making sure there is proper grammar as well as limiting how long paragraphs are will make reading more enjoyable. A good length to strive for in a blog post is about 500 words. But don’t just add filler, it is best to have unique content and your own spin, as this will also give people a reason to come to your blog over others. This can involve talking about your own business’s technology or research as well as giving updates on certain activities or projects you may be working on. This also allows customers to feel like they are in the loop.
  3. Optimize for SEO – Making sure search engines find your blog can be difficult, but if you want people to read it they have to see it. This is where your blog post’s title tag and meta description come into play. The title tag should stay below 65 characters, and you should try to target keywords that you want to be picked up by search engines, if you have links within your blog post you should also have their anchor text consist of keywords you want targeted. The meta description should stay below 150 characters and describe what the post is about.

Remember, in the end blogging is about what you want to tell. Give it your own personal flavor and share your thoughts, knowledge, and secrets with the world. Your customers will love it, and you’ll have tons of sales leads before you know it.

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Megaleads Real-Time Verification enhances our business email lists.

We here at Megaleads have recently introduced a new technology we call Real-Time Email Verification, or “REV” for short, into our system. This technology revolutionizes the way in which you get business data by verifying email data requests in real-time to enhance our business email lists. The verification process removes emails that are dirty or non-existent, and produces an email deliverability rate of around 85%. This solves one of the biggest problems in the digital lead generation space, unclean data. Unclean data is a menace to any marketer, as sending to dirty and non-existent email recipients, otherwise known as “hard bounces,” will damage your IP reputation, get you kicked-off of email service providers and make it very difficult to deliver a successful email campaign.

As discussed in a previous blog post, a bounce happens when the email you send gets rejected by the recipient’s server. This is a common complaint and concern levied at those in the data industry, as unclean data destroys consumer confidence. Due to this, we have spent many years working and testing various cleaning and verification technology. We managed to get just what we were looking for with “REV,” and it is something we have no doubt will make people change their tune in regards to how they see lead generation. So what are you waiting for?

Using this revolutionary technology is easy, too get access all you will need to have is a Megaleads gold subscription, which would be $99 a month. Then it just comes down to selecting the business email data you want, agreeing to download the list and your file then gets verified. The process takes around 1 second per email, so 500 emails would be around 500 seconds or 8 minutes. After that, you will have  the highest quality list possible in the industry.

Keep a look out on our Megaleads youtube channel as well as our website for upcoming videos detailing this new technology. We are very excited about this new step forward, and want to make sure it is understood and that our clients get the most out of it. Eliminating hard bounces and engaging in good email list practices will keep your sender resources reputable and provide your business with superior email deliverability. Don’t wait, get ahead of the competition and buy business emails now to experience the future of quality lead generation!

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SEO Strategies for Gaining Sales Leads

If your business heavily relies on internet sales and traffic, then developing and investing in SEO strategies is a must for gaining sales leads. Search engine optimization or SEO, is all about getting your website ranked high on the various search engines out there. Which means having your website be on the first couple of pages of specific searches, ideally on page 1, as a vast majority of the time, users never scroll beyond the first page. There are a vast amount of ways to increase your ranking, though the first thing you should do is look into software and tools to track all the information you will need to know, such as where you currently rank with certain keywords, where your competitors rank and what words people commonly search for. After tracking the relevant info let’s see what else can be done.

Content – Having a lot of unique and quality content is what Google likes. The more you have the more likely you will get picked up by search engine spiders and consequently be indexed. This means making sure you do not have duplicate content on your website and that the content you do have is relevant and useful to anyone using your website. Content that is very valuable are reviews/customer testimonials. If you have products on your website it is good to have review fields nearby.

Links – Links leading back to your website is one of the most obvious ways to increase traffic but there are a lot of hidden kinks that are often overlooked. There are two main types of backlinks we will talk about, internal and external. Internal links are links within your own website leading to other parts of your website, external links are links from other websites that lead to your website. You can gain external links by guest posting, submitting your website to RSS directories, and being active on social media. Internal links you can create on your own, but whether external or internal you need to make sure it looks natural. You do not want too many links, nor have all leading to one webpage, or one webpage cannibalizing all the links, as this can negatively affect your SEO ranking.

Keywords – Keywords are one of the most important things to be aware of and maintain. This means using relevant words within the descriptions on your website, including, page titles, blog posts, meta descriptions, and title tags. To determine relevant keywords, you need to find what people are searching for in regards to businesses like yours. You can check out ‘Google Trends’ to get a feel for what people are searching for. It is also smart to target long tail keywords, or phrases that are more specific. For instance, instead of targeting “plumbing,” target “Reliable plumbing in New Jersey.” This will increase your chances of ranking high.

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Building quality email address lists: don’t bounce out of relevancy

When building up your email address lists it is important to be aware of any bounces that happen when you initiate email campaigns. A bounce happens when the email you sent is rejected by the recipient’s server. Low bounce rates are a sign of a healthy list, while high bounce rates are a sign that something is wrong and your list needs maintenance. Normally, bounces are defined in two types, hard and soft.

A hard bounce usually indicates a “permanent” problem, such as the email address or domain name doesn’t exist or is invalid. A soft bounce is a “temporary” problem, such as their inbox is full or their server is down. An email that hard bounces should be removed from your lists, while if it soft bounces you should monitor it to see if it ever goes through, and if not it should eventually be removed too. This is an important part in maintaining good list hygiene, as bounces can damage your sender reputation and will make it difficult to have a high delivery rate. Usually when an email bounces the sender will be sent a message back detailing what happened, this can be helpful in identifying the problem. If you are seeing a lot of bounces from a particular domain it is possible that your emails have been blocked by the receiver’s ISP server and when this happens it will be very difficult to deliver a successful email campaign. The ISP does this when it notices a lot of bounces and assumes you are a spammer.

There are a couple of strategies for reducing the amount of bounces that you can try. When someone subscribes to your list, such as from a sign up form, it is good to put a required verify email field alongside a normal email field, which means they would have to input their email twice. This can reduce chances of any misspellings. Also you can send a confirmation email to them with a link which they have to click in order for their subscription to be confirmed. You can also send test emails to various email providers, such as AOL, Gmail, Yahoo etc., and check if you notice any of them being bounced. This can indicate that those providers may have blocked you.

Knowing all this, we here at Megaleads are always looking into and developing new ways to clean email address lists and increase deliverability. We are testing a new turn-key technology that does just that, and recent research shows around an 85% deliverability rate. If you’d like to learn more, reach out to one of our sales agents and they’d be happy to answer any questions about it.

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Building business relations for success.

Whether your business focuses on B2B sales or not, developing and growing relationships with other businesses and creating quality business email lists will open up many new opportunities. These opportunities can be integral to the success of your own business, so instead of “going it alone,” let us see what we can do to build business relations.

Interacting with a business requires an entirely different strategy and tone compared to your everyday consumer. Where B2C allows for some exaggeration, hyperbole, or embellishment on the part of your business, especially in regards to your marketing, doing the same with another business is not recommended and can back fire very quickly. This is due to the fact that in general other businesses are more aware of such strategies and would be able to find out very easily when you are exaggerating or embellishing when compared to consumers. They are also more likely to do extensive research on your company before entering into a business relation with you, unlike consumers who would be more liberal. The reason for this is that a business’s reputation and livelihood is on the line if they associate with another business and something goes wrong due to that, while all in all there is less risk for a consumer. Due to this it is best to be completely honest and transparent when interacting with other businesses, as that is the best way to build a productive relationship.

Now, of course mistakes at some point are bound to happen, not only that but every business has a weak point, or some aspect where they are currently lacking. This brings us to the human factor, which is going to be very important for building business relations. The human factor revolves around growing a personal relation with other businesses; this is really a key part of any strong relationship between humans, people are more likely to help out those that are close to them, such as friends and family, compared to those that are distant or “strangers.” To facilitate this, it is a good idea to schedule time to go out to lunch, or do something fun like go to a baseball game together, what is important is spending time talking with one another and getting to know the faces behind the business. Along with this comes the involvement of your businesses with one another, to the point where you both have a vested interest in not allowing the other one to fail. This would involve giving them timely updates on what is happening, asking for feedback when it is applicable, and sharing resources, capital, knowledge etc. Essentially having the mentality of “You got my back I got yours.”

Creating a relationship of shared goals and values with another business will open up opportunities to make your business a success, you don’t have to go it alone nor should you want to, as many things can only be accomplished by working together.

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Are there problems with your email campaigns?

If you have been investing a lot into email campaigns and sending them quite often, and aren’t noticing any increase in sales, leads, or business, then here are some things to look into to turn that around.

First,  some common signs of a problem with email campaigns are; spam complaints, significant unsubscribes, low open and click through rates, and a lack of site traffic. All these things are red flags that it is time to look into what you are doing and prepare to make changes. Now in recent years more and more people are checking their emails on mobile devices, so you need to make your emails optimized for mobile. This means making sure they load quickly, that the font is readable and that your subscribers don’t have to do any significant scrolling. If a large chunk of your list can’t even read your email then your click through rate will suffer and you won’t be getting your message across.

To help with open rates, subjects lines are key. It is good practice to keep them short, around 25 to 35 character is best. Try to avoid using words such as buy, sale, prize, cheap, free, as these get picked up by spam filters very easily. Instead use words like exclusive, or chosen. Also every now and then make your subject line a question, it gets people thinking and likely to open to see what the “answer” is. It is also very important to make it clear who the email is from.

Ensuring subscribers stay can be done through segmenting your email lists. Segmenting will allow you to send targeted emails that will have an overall higher engagement rate. This will mean grouping them according to demographics, industry, job position, or anything that will help you better determine what kind of emails your subscribers are more likely to desire and look at. During this it is also good to check for emails that are inactive, or those that never open or click, and either remove them or put them all in a separate list and then at some point run a re-engagement campaign with that list. Be careful not to send out emails too frequently though, as that can annoy subscribers, nobody wants their inbox to be inundated with emails from one company.

At the end of it all there is always one thing that can’t be forgotten, and that is proofreading/testing. Making sure your email has correct grammar and spelling goes a long way in showing professionalism and care for your business. Along with this comes the checking of any links to make sure they all go to where they are suppose to. If your email is full of misspellings and broken links, it makes it seem as if you don’t take it seriously, as if you don’t really care, and if the company doesn’t care why would anyone else.

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Don’t miss these opportunities to grow leads.

If you are starting to feel as if you have been running dry on new leads coming in, it may be a sign that you need to invest in new avenues of lead generation. Here are some ways you can kick start your business.

Webinars – Hosting a webinar, or online seminar, for your customers and clients is a great way to educate and show them what your business is about and your knowledge of the field. You can use these as opportunities to explain any new technology, programs, and products you may have come up with. Getting into a schedule is also a good idea, even if it’s just one day of each month, consistency is key to growing a following, and an educated customer will be more likely to make a purchase.

Youtube – This avenue will vary depending on your target market as younger people spend a larger percentage of time on Youtube compared to other age groups, so if the content you produce isn’t really something that appeals to younger people the effectiveness may vary. Still, a lot of leads, contacts, and exposure can come from it. Now, there are two ways you can approach Youtube, you can of course make videos for your channel, these can consist of detailing your business and products, perhaps giving tutorials for software that might be complex. The other approach is to advertise on Youtube; look into getting your ads onto Youtube, there are a couple of different style of ads so find what works best for you. You can even target your ads based on age, gender, and location if you are willing to spend a bit more.

Networking Events/Trade Shows –In a world where a lot is done digitally and it is therefore very easy to be drowned out if you solely focus on digital communication, trade shows are a great place to physically interact with customers as well as other businesses. It is also an opportunity to put a face and personality to your business, instead of just being text on a screen. It can help your business appear more relatable and human. With this also comes the building of your network, you will start to get more and more contacts and relationships, as has always been said, it’s not what you know but who you know. Having strong relations with other businesses will help solidify your place in the market. You can exchange technology, products, refer customers to each other and all this will help produce trust in your own business.

As with all things trial and error is needed to really see what will work best for your target market, time and budget.

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Your most important employee, your website.

A fundamental key to any business in this day and age is their website. It is in many instances the first time anyone will interact with your business, your website is your online storefront, and just like a physical storefront, how it looks will have large impact on customers. But a website is also the first “employee” your customer interacts with, think about it, someone goes to your website to learn about your business, to seek information, to browse, and then your website speaks back, ideally with whatever the customer was looking for. And just like any employee, the website needs to be “dressed” well, and not waste the customers time or annoy them. This is why devoting time to the design of your website is so important, so let’s rundown some tips to make your website the perfect storefront and employee to get you those sales leads.

  1. Keep it simple. This in itself is simple, don’t go overboard with anything fancy, graphics and images are fine, but too much can cause load problems for you site. Any user who has to wait an excessive amount of time loading one page to another is very likely to get annoyed and leave. You don’t want to frustrate the user with pointless things.
  2. Make it look professional. Now even though you want to keep it simple, you don’t want it to look cheap or amateurish, as if it was made for a school project. This means using the appropriate sized font and colors, make sure everything is easy on the eyes, and isn’t difficult to read.
  3. Don’t use obtrusive pop ups or ads. Nothing is more annoying than constantly being interrupted by things you have no interest in, and then trying to figure out how to close the popup to get back to doing what you originally were doing on the website. It would be like if you were in a store an employee just kept asking you things while you were trying to browse and shop, you can imagine how annoying that would be. Also it is very important to “vet” any third party advertisements you may have, as many of them can cause slowdowns for users, and in some cases even give viruses.
  4. Learn what attracts people’s attentions. When designing your site figure out what people are more likely to click on and make those things bigger! So if you have a check out button, don’t make it small, make it stand out. This can be done by making it bigger, or using a color that brings attention to it.
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Automating the Future.

When looking to nurture your leads, to get messages or info to them, one of the most efficient strategies is marketing automation, specifically the drip email/autoresponder aspect of it. Once you start getting an abundance of leads you may not have the resources to manually tailor and send messages to each and every one of them. This is when the power of computers and machines come in. They are able to 24/7, monitor and do tasks that would be crazy for any human.

Drip email marketing amounts to sending automated emails to your leads after a specified amount of time or after specific actions they take. This works quite well in tandem with lead scoring, as was talked about in our previous blog post. Now you can make this as complex as you like, but to start off, let’s say someone fills out a form on your website, from their you can set up emails that will go out to them after a specified time, so after 3 days email “B” goes out, then after 7 days email “C” goes out. These emails should be designed to push them through your conversion funnel.

Now that example is drip marketing in its simplest form, but there are much more creative things you can do. If your website has a shopping cart feature and someone has put items into it but haven’t completed the purchase, you can send an email telling them that they still have items in their cart in an attempt to lead them into a sale. This perhaps will spark a few ideas you can implement that will fit your particular business. Every way in which a lead interacts with your business is a potential opportunity for drip marketing. Which is why if you have set up any lead scoring, you can have the drip emails tailored to the leads engagement level, and will also help to determine the necessary tone of the emails.

The tailoring of the emails is important as you don’t want to annoy your leads. This can happen if you are sending them too many messages or even just messages they deem to have no interest in. Whether they clicked on a link or video about a specific subject will give insight into their interests, drip emails should be created based upon actions like that. If someone asks for a whitepaper, whether they open to read it or not is a condition to determine if any further emails should be sent. Try to implement automation tactics in your email marketing and see how it can improve your efficiency.

Business Leads Online, Sales Lead Lists, Data Sales Leads, Sales Lead Spreadsheet, Sales Database, Email Lead Lists