SEO Leads
By Jim Alamia | September 18, 2024
Hello, my fellow marketers and sales gurus. In today’s fast-paced digital marketing world, marketers constantly seek ways to get SEO leads from their websites. We aim to build and bring in quality SEO leads and build a lead-generation machine that pays dividends. You won’t get the results and leads you’re looking for without a solid strategy plan to win and a vision. In this guide, I’ll show you how to optimize your website and landing pages for SEO lead generation so you can bring in profitable SEO leads. So, let’s break it down and do this.
What Are SEO Leads?
SEO leads are visitors who engage and discover your business through organic search results, SERPS, or search engine result pages. This form fills, or inbound phone call leads are highly valuable because they have already shown interest in what you offer. How do you get these SEO sales leads without exhausting your time and resources? Let’s review some strategies that we have personally used to help you maximize your lead-generation efforts.
Pillar 1. Website Diagnostics
When you think of website diagnostics, think about the engine and all the critical parts of running your vehicle. It’s all about how your website is structured, how fast it loads, mobile scores, the tools you use, and all the technical checks and balances related to your website and its hosting. You can be a great marketer without good diagnostics, but you’ll fall short on this technical stuff. Get involved with Yoast Academy and its online training; it will spell things out for you. Also, do reading about this subject; it can get deep. Focusing on what’s important to get your project up and running correctly would be best.
Pillar 2. On-Page Content Marketing Strategy
In this context, your On-Page Content marketing strategy is the content on your website. You need to research and determine what content you will put on your site. It would be best to have a content hierarchy and overall strategy for laying the content out. Research your competitors and the headers they use in the articles. Practicing topical SEO ultimately focuses on all the top questions and includes the right keywords and phrases within your copy. By including links in your copy, I usually try to include a link every 200 words or so.
80% of the links are to other pages on your website and blog, and the other 20% is an external link. Include relevant links and try to include a copy with statistical references and other important keyword anchor text that is meaningful and contiguous. AI can help you complete this task. Many people aren’t writers, I’m not a writer, I’m more of a numbers guy but after I started using ChatGPT for a while, I figured out how to produce good content and create characters with tone, style and voice, and I commanded AI to write as those characters. I also started using Grammarly and other tools to check the AI content output. I review the AI output and rewrite it with my expertise, and I have been able to be great at this pillar with practice and a process over time.
Pillar 3. Backlinking Strategy
Having a backlinking strategy and Pillar 3 is needed to be successful. Focusing on partners, relevant sites, guest posting, directory submissions, and many other tactics can work well once you understand and develop a process for ascertaining backlinks. Another good tactic is writing blog articles with statistics within them; other bloggers and marketers will find your articles and reference them. This works well once you develop domain authority. The greater your domain authority, the more valuable you become. Overall, your backlinking strategy should be thoughtful, creative, and actionable. A strategy is a plan to win; your tactics are all the guns and bullets you will use. Don’t jump into the tactics; think about and document your strategy.
Selecting a Niche Focus for Your SEO Services
You need to focus on the best niches for lead generation SEO to generate the best results. Specializing in a niche allows you to create highly targeted content that resonates with your audience. Whether aiming to dominate the local SEO leads market or attract a broader audience, having a niche can set you apart from competitors and help you rank for specific search terms highly relevant to your business. Use tools like SpyFu, aHrefs, and Google Console to analyze business spaces and keyword volumes. Find the easy targets and then build out long optimized articles that show expertise and experience. Do your homework to ensure you take care of the 3 Pillars, watch your pages pop up, and grow rankings in the SERPS. It’s a great feeling when a plan comes together.
How Do You Find SEO Leads?
When generating SEO sales leads on your website, focus on Jim Alamia’s SEO methodology and three pillars: website diagnostics, content marketing strategy, and backlinking. SEO leads are leads that you will generate on a website that you have optimized over time.
Inbound: Creating High-Quality Content to Attract SEO Leads
The foundation of SEO lead generation is creating high-quality content that attracts prospects. This includes writing blog posts, guides, and case studies that provide valuable information to your audience. For example, you can analyze trends and insights and write about topics in which you are a subject matter expert. Good content goes a long way. I talked about using AI to help you prepare a draft, review it, and rewrite it with your expertise. This type of content positions you as an expert and naturally draws in potential clients.
Content Marketing Ideas for Generating SEO Leads
- Blog posts: Address common pain points in your niche and offer actionable solutions.
- Case studies: Showcase how you’ve helped previous clients with SEO, including key data points highlighting your success.
- Guides: Create detailed how-to guides on topics like generating leads through SEO or SEO leads.
Inbound: Using Word of Mouth and Referrals
Another effective way to get SEO leads is by leveraging word of mouth and referrals. Ask satisfied clients to refer your services to others. This method is especially powerful when paired with excellent SEO performance. Over time, this can create a cycle where your existing clients generate new leads for you.
Outbound: Finding Websites in Desperate Need of Your SEO Services
On the outbound side, identifying businesses struggling with SEO is an excellent opportunity to introduce your services. Find websites lacking in optimization, offer SEO lead generation services, and demonstrate how you can solve their problems. You can also buy SEO leads for sale from reputable lead generation companies to expand your client base quickly.
Outbound: Social Media Marketing for SEO Lead Generation
Don’t overlook social media as a tool for SEO lead generation. While SEO primarily focuses on search engines, social media platforms can help you connect with businesses needing your services. You should have a content calendar and your posts with copy and hashtags prepared and scheduled to go out on a schedule. Sharing your content on social media expands your reach and can drive traffic back to your site, where you can lead visitors to your content, educate them, and ask for their email in return. Then, you can start your marketing automation and journeys to lead your prospects to conversion.
Inbound: Generating Leads with Your Website
Your website is your best tool for capturing exclusive SEO leads. Ensure your landing pages are optimized with clear calls to action (CTAs), fast load times, and mobile-friendly design. Include forms that allow visitors to quickly request more information and make it simple to convert into leads.
Qualifying SEO Leads
Not all leads are created equal. You should have a system that breaks down your leads and processes them down to MQL, which is Marketing Qualified Leads, and SQL, which is Sales Qualified Leads. Once you’ve captured quality SEO leads, the next step is to qualify them. Include a qualifying form on your website or in your follow-up emails to filter out leads that aren’t ready to buy. This saves you time and ensures your team focuses on the most valuable prospects.
Contacting Your Qualified SEO Leads
Once you’ve qualified your leads, it’s time to reach out. Keep your communication concise and focused on how you can solve their problem. The goal is to make it as easy as possible for them to take the next step, whether scheduling a consultation or signing up for your services. Remember speed to lead. Many companies don’t call the leads back quickly; if you don’t, you’re missing the boat, my friend. Call the damn leads.
Wrap-Up SEO Leads
Generating profitable SEO leads doesn’t have to be a time-consuming or expensive process. By focusing on Jimmy’s 3 Pillars, competitive analysis, niche markets, creating valuable content, and optimizing your website for conversions, you can consistently attract SEO leads ready to convert. Whether targeting local SEO leads or aiming to capture SEO sales leads nationally, the key is staying focused on what works and avoiding wasted efforts.
How Megaleads Can Help You Generate SEO Leads
At Megaleads, we specialize in SEO for lead generation and practice a model known as topical SEO. This strategy is about building authority around specific topics, ensuring that your site becomes a trusted source of information within your niche. Our proven SEO model includes the following:
- Website Diagnostics: We start by evaluating your website to identify technical SEO issues and areas for improvement.
- Content Marketing: We help you create SEO-driven content that resonates with your audience and drives organic traffic.
- Backlinking: We build high-quality backlinks to boost your site’s authority and improve its rankings on search engines.
By following these strategies, you’ll be well on your way to generating quality SEO leads and growing your business. Let Megaleads guide you in building a robust SEO strategy that consistently brings in profitable leads without breaking the bank.
If you’re ready to take your SEO lead generation to the next level.
Click here to schedule a free SEO consultation. Let’s make your website a powerful lead-generation machine.
