Cold business emails are among the most effective lead-generation strategies.
According to US marketing executives, emails for business contribute to total sales revenues by over 20%.
Indeed, targeting and personalized B2B emails can be part of a successful lead generation funnel. Using cold emails and turning business leads into hot prospects is both an art and a science.
Read this article to learn how to use cold email strategies and tactics to increase profits. A Data & Marketing Association (DMA) survey reveals that 90% of B2B marketers rely on business emailing as part of their strategy.
Cold Email Repetition Helps Your Brand
Megaleads is determined to show you that cold emails can increase brand awareness, retain customers, and generate valuable leads. In fact, according to B2B email marketing benchmarks, successful business email deployments have an opening rate of 14% and 23%, depending on industry sectors.
We can help you weaponize business email, Google, and other platforms to generate business email lists. Here is how to fully exploit business email lists in 2020 and make them an integral part of your growth strategy.
Grab Your B2B Audience’s Attention
The first thing your recipient sees in your business email campaigns is the subject line. Most marketers keep the length of their B2B subject lines below 60 characters for maximum visibility. Professionals have a reduced attention span for cold emails, so your subject line must get the message across briefly.
Indeed, over a third of recipients (35%) decide to open business-related emails based on the subject line alone. This means you have a limited window of opportunity to make a positive impression.
According to a report from Adestra, including the recipient’s name in the subject line will influence their decisions. People are 22% more likely to open cold business emails when their names appear in the subject line.
Additionally, your subject line needs to be irresistible and spark their curiosity. A/B testing your subject line can dramatically increase open rates.
Create Personalized Email Content
Cold emails for business are effective because they target the right person with the right message. Megaleads is dedicated to providing accurate, verified, and high-value B2B prospects, including business email G Suite leads.
We believe sending cold emails meeting high-quality standards significantly affects lead generation success. Therefore, we provide all the information you need to build a targeted and personalized cold email campaign.
Most sales lead marketers use essential email personalization tips, including the recipient’s name and the business.
Business Emails Examples
Here’s an example of standard personalization in business email content to promote new software:
Hi Julie!
If you are in the process of launching a new product at Julie’s Company Corp, our software tool could help improve your sales.
Join our online demo to find out more.
Here’s the personalized content for the same campaign using advanced personalization techniques:
Hi Julie!
Congratulations on launching the Juvinator at Julie’s Company Corp.
Our analytic software can help you increase customers’ reach by up to 35%.
Join our online demo to find out more.
Strategic email personalization can double your reply rate. Advanced personalization shows prospects that you understand their business challenges. This could mean including unique social greetings that mention their latest products, business achievements, a shared connection, etc.
Build a Cold B2B Email Sales Funnel
Cold B2B emailing is the first step in your automated lead generation path. Along the route, leads are segmented accordingly and moved further along the sales funnel until they are ready for your sales team.
This job is for a fully integrated marketing automation system that can build personalized content and follow-up actions. Targeting valuable prospects using cold business email requires an automated B2B sales funnel. Marketing automation features that control sales funnels can have different purposes for your sales team:
- It enables you to collect more information for your sales team.
- Prospects can book appointments with your sales team: Webinars, phone calls, online demos, etc.
- Sales funnels and marketing automation can narrow prospects into cold, warm, and qualified leads.
- They keep leads not ready to purchase in an automated sales funnel cycle.
- They boost sales with OTO (one-time offers) and upselling techniques.
How to Create a Business Email
- A simple setup and configuration exists with Gsuite or Outlook business email accounts.
- Advanced personalization throughout a bulk cold email campaign.
- Automated follow-up and segmentation activities based on interactions with your business emails.
For instance, a prospect who registers their interest in your offer could receive further business communication to qualify the lead. You can also use an upsell email template at this stage.
Defining a meaningful and actionable call to action that indicates the prospect’s interest will help create an effective funnel strategy. This could be booking an appointment for further discussion, downloading informational material, signing up for a free trial, etc.
All email funnel elements can be directly defined within the marketing automation system:
- Personalized content for triggered lookalike business audiences enables first contact for cold business prospects.
- Follow-up funnel communication to opt-in recipients with B2B cell phone lists and target sales journeys, depending on the action registered.
- Autoresponders can be sent via email or other channels, such as confirmation of appointments, etc.
- How to Write a Business Email (continued)
Writing a business email with the help of automated drip campaigns drives prospects through the sales funnel and sends relevant content. You can also diversify channels using recorded voicemails, SMS, or even outbound appointment-setting services to further qualify and segment leads for sales.
Business email workflows based on prospects’ behaviors help navigate and ‘revive’ leads through a long funnel template. These workflows can be used to engage with prospects who open your email but use the call-to-action.
Successful cold email marketing includes follow-up actions to nudge and qualify your leads effectively along the sales funnel.
Make Your Cold Email Lists Work Harder
Your targeted lead list offers potential for extension. Indeed, digital advertising includes a look-alike audience function that can be repurposed to generate additional sales leads. A look-alike group refers to an audience that shares similarities with your prospects and is likelier to turn into leads.
Depending on the digital advertising platform you use, lookalike audiences are called:
- Facebook, Instagram, and LinkedIn: Help at building a B2B lookalike audience
- Google search & Display network: Similar audience
- Google Shopping: Customer Match
- Linkedin: Matched audience
- Twitter: Similar users
How to Use Business Email for B2B Advertising and Distribution
Various ads can target similar audience groups. On social media platforms, native ads can be used as part of a content-related marketing strategy to identify new, custom audiences. On the other hand, programmatic ad distribution, either Real-Time Bidding (RTB) or other programmatic methods, uses strict targeting rules to generate engagement.
Lookalike audiences can be directed to automated cold business email funnels. Alternatively, you can add further segmentation steps to collect additional information before deploying personalized business lead-generating strategies, such as signing up for a B2B newsletter to register their interests.
We hope you can use this short guide to create effective cold emails that appeal to B2B prospects and generate sales leads. All you need to do to get started is sign up for a free trial account and access quality B2B records with business emails, which is precisely what we do at Megaleads!
Click Here To Get Your Megaleads 2.0 Free Trial Account
