Are you trying to navigate the field of online marketing and sales leads? You’re not the only one. Eighty percent of marketers are full of malarkey, and even their bosses don’t know.
It is hard to find an honest marketer. Most are full of malarkey, and even experienced business people may have difficulty sorting the good from the bad.
Is your digital marketing strategy suffering because you listen to the wrong people?
80% of Online Marketers are Full of Malarkey
With so much information out there, you don’t want to waste time. This is why you must stay smart, organize your digital marketing strategy, and choose the right person for the job.
Why are so many online marketers full of it?
They Offer Second-Hand Advice
The next big thing could be yesterday’s hero. Many digital marketers don’t take the time to research and rely on old digital marketing strategies.
The digital space rushes, and what worked last year might not work now. Marketers’ tricks run and then die slowly and sometimes suddenly. A good marketer will read, research continuously, and be aware of trends before they become mainstream.
The advice you are getting could be common sense. Put yourself in the customer’s shoes and consider how and why they purchase your products or services.
What do they see when they visit your website? Do you offer an answer quickly to the visitor? Ensure you build the proper sales funnels and answer their questions about sales leads lists and marketing strategies.
They Want You to Buy a Get-Rich-Quick Scheme
Many digital marketers might not be experts in their field, but they manipulate people into buying their overpriced theories.
If it sounds too good to be true, it probably is. Please don’t rely on false testimonials; read third-party reviews and chat with real people about whether the service worked for them.
Digital marketers often sell pages and pages of information that are easily accessible for free on the internet.
They Want You to Pay For It
We don’t expect anyone to work for free, but it may be worth it if something will genuinely help you achieve results.
However, many digital marketers are selling malarkey and expect you to spend your hard-earned dollars on it.
This is often at a high price point, with a monthly plan option. Is it worth signing up for a long-term financial commitment?
If hundreds of others buy the same information, will it still set you apart from the crowd?
They Will Lie To You
Some marketers will lie to you. Plain and simple. They will sell you practices that could damage and risk your reputation.
You want someone honest. They need to be honest with you and your potential customers.
Although doing things right may require more patience, your business will benefit in the long run.
Remember, this is an investment.
They Take Your Money and Run
Some digital marketers are happy to take your money and run. They may even offer you a valuable source of information.
But, without the opportunity to access their support services, you may still experience failure. The best kinds of marketers are those who offer continued support and the ability to ask questions and brainstorm ideas.
These are indeed rare gems.
They Target Your Emotions
It can be hard to separate business from emotion. Some digital marketers want to push their malarkey onto you, and if you aren’t thinking clearly, you may fall for it.
The idea of bypassing hard work and making money overnight is tempting. You might even daydream about what you would do with all that cash.
Do you remember Scrooge McDuck having that money room? Marketers often make you believe you could be swimming in your pile of money by the end of the day.
Remind yourself that it’s just a cartoon.
You can make good money, but it won’t happen overnight.
Want a Digital Strategy Without the Malarkey?
Marketing doesn’t have to be as difficult as you may think. The key is to stay up to date with the top marketing trends.
Five Things That Are Currently Working in Digital Marketing
Doing your homework and assembling a well-thought-out marketing program with data to back it up will save you time and money.
1. Email Targeted Prospecting
This works. Use it for business-to-business marketing, and make sure you target multiple channels.
This will help to generate genuine leads and get your foot in the door. The critical thing to remember is you need to offer something of value.
Please give them a reason to open your email in the first place.
2. Content, Content, Content
Create fresh content across all of your platforms. Have a focus on quality, frequent posts.
Make your content work for your brand by practicing content competitive analysis, using SEO tools to understand what keywords to index, writing relevant content with suitable topics and content headers, internal and external links, and implementing the correct call to action. Put together a content machine that is not only driven by chasing keywords but also by thoughtful content that helps your audience solve problems. You will be surprised at how quickly it will grow when you start spending time on the right tasks.
3. SEO Strategies to Increase Your Ranking
Search engine optimization (SEO) is a constantly changing art. When looking for digital marketers to help in this area, check their experience.
Do they have proven results? Is it a Google-friendly strategy? You don’t want to lose your ranking by using poor, outdated methods.
4. Forget RTB and Brand Marketing
RTB (real-time bidding) can be ineffective in a B2B model. If you want results, you need to think creatively.
Traditional brand marketing doesn’t work for all businesses, mainly digital marketers. Standing out from the crowd in a packed marketplace can be challenging.
Focus on lead generation instead.
5. Prove Your Expertise
Offer guest posts and show your potential customers you’re an expert in your field. What do you have to offer?
Write posts for other websites and include your links; this will be good for SEO and brand loyalty.
Can your digital marketer offer you ways to do these?
The best way to avoid the malarkey is to understand where you want to go.
Look for proven results and an honest approach.
How do you feel about digital marketing?
Have you experienced any of the above? What strategies do you use?
We would love to hear from you in the comments section below.
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