Growing your B2B clients and partners is vital for business growth and success. Here are seven tips for generating more business opportunity leads:
It’s not uncommon for businesses to spend $20,000 a year or more on leads.
If you’re not seeing a return on investment of at least 10 times that, you could struggle to see your business grow and succeed. Rather than spend more money on leads, you could change your strategy to achieve more business opportunity leads.
Through adjustments to your website, creating more web content, and designing a social media strategy, you could find and convert leads with lower efforts. Once you have your plan, you’ll benefit from these low-cost solutions for years with minimal maintenance.
For low-cost ways to grow your business opportunity leads, try these 7 strategies for a high return.
1. Improve Your SEO
Using search engine optimization strategies can help your website show up high in the results when users are looking for a business like yours. Search engines reward well-designed sites, use smart keywords, and have frequently added content.
One of the best things you can do for your site’s SEO is to include lots of local keywords. Rather than having generic words in your metadata and titles, list both the kinds of work your business does and the city where you’re based. When potential customers search from within your area, they’ll see you near the top of their results.
Hiring an SEO strategist to create a plan for your company is a cost-effective solution to generating more business opportunity leads with your site.
2. A Landing Page
Your landing page allows you to attract visitors to your website for a specific purpose. Here, they can sign up for a free consultation or quote on services. In exchange for their email address, you can offer them something.
Brainstorm with your team about the kinds of promotions, free services, or e-guides you could put together. Using your team’s knowledge, you could come up with some fabulous giveaways that engage your potential audience.
Once you’ve gotten your customer’s email address, you have a point of contact to start finding out more about them. If you can include checkboxes or a 2-3 question survey when users sign up, you’ll know enough about what to offer them.
Hosting your server’s landing pages will also increase your site’s SEO ranking. By increasing the number of people clicking on your domain, search engines will see that you have valuable information and are an authority in your field.
3. Run A Webinar
Running a webinar has never been easier with Facebook and YouTube’s live streaming capabilities.
Come up with a list of the most common questions you hear from clients. Create the outline of a 10-15 minute presentation addressing issues that you think your clients could benefit from. Create a slideshow to accompany your webinar so your customers can follow along.
By running your own webinar, you’ll show potential customers that you’re an authority in your industry and demonstrate your knowledge of the topic.
Social media will allow you and your customers to disseminate your webinar widely, building more traffic and authority for your brand.
4. Write A Blog
There are multiple ways to tell your customers how much you know about your products and services. Writing a blog can be a great way to build authority and traffic to your site.
If there’s one thing that search engines live for, it’s fresh content. Search engines use a tool called a “web crawler” to index the entirety of the internet. That’s how they can return so many results in a fraction of a second.
By getting web crawlers to index your URL often, you’ll show search engines that you’re constantly putting out fresh content relevant to your customers. Including all of your most important keywords and phrases in your titles, URLs, and metadata is all the more reason to connect with searchers.
5. Claim Entries on Directories
Google My Business, Yahoo! Local, Yelp, Angie’s List, and many other services list business locations and contact information. Make sure to put a list together and claim your listings. We used freelance vendors on Fiverr to help with this task.
Claim your position on these directories to ensure customers can contact you when they find your information.
Most of these directories also allow you to review businesses. To increase your business opportunity leads, reach out to current and former customers. Offer them deals, specials, or free products in exchange for a review on one of these sites.
Even if you’re a new company, building up positive reviews can help you if someone writes a negative review. One negative rating won’t hurt your average rating.
6. Write Some Press Releases
Why not email your base if you have new products or services available?
Press releases and emails still work. You can reignite interest in your company or convince a lead that you’re working hard to offer outstanding services. Press releases allow you to show off your authority and how cutting-edge your business is.
Megaleads has been executing press release optimization strategies for more than a decade. The team of experienced writers specializes in different business verticals such as pre-settlement funding, solar leads, residential solar marketing services, marketing emails by zip code, and many other B2B specialized businesses.
7. Create A Referral Program
Much like the online review tactic mentioned above, you could engage customers by offering a promotion. Referral programs get your old customers to revisit you and can generate new leads through another promotion.
By coupling a reward for both first-time and referring customers, both parties will benefit, and you’ll end up with two lead conversions.
Business Opportunity Leads Are Waiting To Be Converted
Generating leads is only half the battle.
Once you’ve got them, you need to be able to convert them. By taking a confident and assertive approach through these digitally forward-thinking tactics, you’ll shorten the time to conversion.
If you’re ready to improve your ability to generate and convert leads, check out our guide to creative content marketing and take it up a notch.
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