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How we were doing Saas before Saas was Saas.

I just started to understand the word “Saas”  in late 2013 by a colleague and mentor that I work with named Mark Valles of http://infusion-4.com.  Mark is at the top of his game and has played huge role helping my business both online and offline. His tired less efforts have helped me grow my business exponentially.

Let’s take a look at the definition of Saas and see what that really means.  I grabbed this definition from wiki, here’s the reference;

http://en.wikipedia.org/wiki/Software_as_a_service

Software as a service (SaaS; pronounced /sæs/ or /sɑːs/[1]) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.[2][3] It is sometimes referred to as “on-demand software”.[4] SaaS is typically accessed by users using a     thin client via a web browser. SaaS has become a common delivery model for many business     applications, including office & messaging software, payroll processing software, DBMS     software, management software, CAD software, development software, gamification,     virtualization,[4] accounting, collaboration, customer relationship management (CRM),     management information systems (MIS), enterprise resource planning (ERP), invoicing, human     resource management (HRM), content management (CM) and service desk management.[5]     SaaS has been incorporated into the strategy of all leading enterprise software companies.     One of the biggest selling points for these companies is the potential to reduce IT support costs by outsourcing hardware and software maintenance and support to the SaaS provider.

The term “software as a service” (SaaS) is considered to be part of the nomenclature of cloud computing, along with infrastructure as a service (IaaS), platform as a service (PaaS), desktop as a service (DaaS), backend as a service (BaaS), and information technology management as a service (ITMaaS).[8]

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When my company first launched its search widget back in early 2005 we had no idea we were doing Saas. (I don’t think the word even existed).  Our big idea was to provide users the ability to ascertain email list counts by state, zip, radius to zip, gender, dob, types of businesses etc.  The tool was a big success and the Saas tool we created revolutionized the industry by providing marketing and media companies the list counts they needed for their client accounts quickly and on-demand.  Before this time if you wanted to buy full record business or consumer leads (sales leads) you had to contact a broker and he/she would have to work with a technical resource to get the client list counts.  Our search widget put an end to all this and we grew very quickly during the real estate boom.

Our search tool did more than help our clients profit, it gave our users something to play with on the website and was and is very engaging.  Users / visitors spend an average of 7 1/2 minutes per session on an average.  This boosted our SEO and because our tool was so innovative and super-simple to use, prospects and clients genuinely liked using it and recommending us to others.

If you’re a “work-a-holic”  like Mark and I, then you can see the technology changing and morphing on a daily basis.  Developing a deep understanding and utilizing projection you can see how the changing market is breeding new products and service that leverage off of Saas based services.  It’s your job to build stuff that the clients don’t even know that they need yet.  That is one of the reasons why our company created Mega Tracker, “The B2B caller-ID for your website”.

We can see how Saas is impacting the market with low cost subscription based systems for end customers and and low IT costs / infrastructure for the business supplying the product / service.  The future will also allow business to use different Saas models in a hybrid effect by cascading different features and functions of various systems into new products and services that effectively breed new markets.  You can see how zapier.com is making this happen right now.  We can also see a big move in the marketing automation space and the role that Saas components play in the future of how companies perform lead generation.

We are constantly trying to keep our fixed costs in check and Saas is one the elements that will help your company specialize and become the leader and trendsetter, not the followers.  Lead your business space with pioneering ideas, execution and be proactive.

– Jimmy Alamia

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