When creating your email campaigns there are a few things to be aware of that will help make your email marketing a success.
The most important is knowing your customers, who exactly are the emails going to? What age demographic, gender, location. Knowing this information will be important when creating your “theme” for the campaign. For instance, the theme would involve whether you want the email to be serious or lighthearted, it would therefore also influence any kind of images you put in the email. A good example to illustrate this is let’s say you wanted to insert a joke into the email, and let’s also say this joke is a part of a TV show. Now adding this joke may be a good idea, but what if the majority of the people you are sending it to have never heard or seen the show before? More than likely the joke just won’t carry the same weight and will be lost on most of them. This will either cause them to not open the email (or subsequent emails) or to lose interest and close the email.
Another good piece of information to know is at what time your customers are likely to check their emails. This of course will determine when during the day is best to send the campaign. On average Tuesdays and Wednesdays between 10am and 3pm will produce best results. Of course it’s best to test your own lists and see when you get the most opens and clicks.