Megaleads provides rich email data that can be used for a plethora of different marketing campaigns. One of the major questions that has come from many subscribers to the system revolve around how to increase message delivery rates. While there is no definitive answer to this question there are some tricks that the Megaleads team has developed in order to ensure max email delivery. The first step to any successful email campaign is gathering the sales leads that target the audience that is going to be marketed to. After downloading this business or consumer sales lead file there must be a distribution vehicle for the mass email list. There are numerous sites that work great with mass email marketing after an email list has been obtained. These services allow for large files of email addresses to be uploaded and then prepped for email campaigns. They offer an HTML email creative system so that emails can look professional and tailored for impact as well. In order to keep deliver ability high it is crucial to avoid sending the same email creative to the same list more than once. If the same message is sent repeatedly it will set off spam filters and prevent messages from being delivered successfully. It is also important to focus on the subject line and content of email messages so that the receiving audience will have a greater probability of opening and engaging with the offer. Some other deliver ability tactics include:
- Image to text ratio
- Hosting and IP location (Over time IPs will age and stop delivering properly)
- Using a reputable email sending service
- Monitoring the amount of messages sent during a certain duration of time
- Analyzing bounce backs
- Avoiding over punctuation and use of capital letters
Email marketing is the marriage of art and science and must be taken seriously in order to get the highest return on invested time. There is no sure fire way to drive email conversions other than an extensive trial and error process. After some time is spent manipulating messages and sending to new targeted lists it will become clear what works well and what must be changed. At Megaleads we start you on the right foot with quality consumer and business sales leads. We want to see all of our customers succeed and if there are ever any questions our team is ready and willing to help at any time. Don’t be afraid to send us an email or give us a call to voice your concerns and learn more about email marketing!