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B2B Buyer Behavior and Conversion

Did you know that you are 30% more likely to close a deal if the prospect is called within 6 seconds of an inquiry, and this falls to 12% after the first minute. Depending upon the type of lead it is important to reach out with a speedy phone call on studies leads are less likely to close with each passing second.

Key Takeaways:

If your business relies heavily on Web-generated leads, invest in technology and processes that allow you to call buyers as fast as possible. Ideally, you should be able to place your first call to a buyer that requests a phone call within 60 full film Raw

However, not all buyers deserve an immediate call. If a buyer completes a form to contact you directly—requesting a price quote, product demo, or a simple request for more information—then you should call right away. If, on the other hand, a buyer contacts you indirectly—by completing a form to download a whitepaper, access video content, or view other gated material—then you should nurture, rather than call, the lead.

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This is just a taste of the information that can be gathered when reading the B2B Buyer Behavior – Web & Phone Channels IndustryView | 2013 located over at The team at MegaLeads finds this article to be informative and directly beneficial to the works that we produce and refine within our own operations. The sales lead business is predicated on digital content and lead nurturing in order to give customers the biggest bang for their buck. This article is something we hope our users can learn from and use to take their business endeavors to the next level. 


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