Etsy

Top US Technology Company

117 Adams St, Brooklyn, NY 11201

Online marketplace for handmade and vintage items.

About Etsy

New York – United States – 2500 Employees

Website: etsy.com
Stock Symbol: ETSY
Industry SIC Code: 7371

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Annual Revenue: 1.7B

Etsy – A Comprehensive Overview

Company Overview

Etsy, Inc., founded in 2005 by Robert Kalin, Chris Maguire, and Haim Schoppik, is a global online marketplace known for connecting buyers with independent sellers offering unique and handmade goods. Headquartered in Brooklyn, New York, Etsy primarily focuses on handcrafted, vintage, and one-of-a-kind items, including jewelry, art, home décor, and craft supplies. Etsy’s mission is to “Keep Commerce Human” by empowering small businesses and individual creators through a platform that emphasizes creativity, sustainability, and ethical entrepreneurship.

Financial Data

Etsy reported annual revenue of approximately $2.5 billion in fiscal year 2023, reflecting its strong growth as a leading online marketplace. The company generates revenue through a combination of marketplace transaction fees, seller services, and advertising services. Etsy’s gross margin hovers around 70%, driven by its high-margin service offerings such as payment processing, shipping labels, and on-site ads for sellers. Etsy has consistently achieved profitability, with growing cash flow from its expanding marketplace and diversified revenue streams.

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Company Size and Structure

Etsy employs more than 2,500 people globally, with its main office in Brooklyn and additional offices in Dublin, London, and Paris. The company is organized around core business functions, including Product Development, Marketing, Seller Services, and Operations. Etsy’s structure is designed to support a highly scalable marketplace platform that facilitates transactions between millions of buyers and sellers worldwide. The company places a strong emphasis on supporting its community of creators, offering tools and services to help sellers manage their businesses.

Key Decision-Makers and Contacts

Josh Silverman, CEO: Leads Etsy’s strategic vision, focusing on growth, seller empowerment, and expanding the company’s market presence.
Rachel Glaser, CFO: Manages Etsy’s financial operations, corporate strategy, and investor relations.
Kruti Patel Goyal, Chief Product Officer: Oversees product development and innovation to enhance the buyer and seller experience.
Raina Moskowitz, Chief Operating Officer: Focuses on operations, seller services, and customer engagement.
This leadership team drives Etsy’s mission to create a global platform that supports entrepreneurs, fosters creativity, and emphasizes sustainable commerce.

Market Position

Etsy is the leading marketplace for handmade, vintage, and custom goods, distinguishing itself from larger e-commerce platforms like Amazon and eBay by focusing on creativity, personalization, and craftsmanship. With over 90 million active buyers and more than 7 million active sellers, Etsy occupies a unique niche in the e-commerce space, catering to consumers looking for one-of-a-kind and artisanal products. Etsy’s marketplace extends across multiple categories, from fashion and jewelry to home décor, craft supplies, and personalized gifts, positioning it as a go-to platform for niche and specialty shopping.

Products and Services

Etsy offers a range of products and services designed to facilitate transactions and support sellers in growing their businesses:

Marketplace: A platform where buyers can discover and purchase handmade, vintage, and unique goods from sellers around the world.
Seller Services: Tools for sellers to manage listings, process payments, print shipping labels, and promote their products through Etsy Ads.
Etsy Ads: An advertising platform that allows sellers to promote their products on Etsy’s search results and partner websites.
Etsy Payments: A streamlined payment processing service that supports a wide range of payment methods, including credit cards, PayPal, Apple Pay, and Google Pay.
Etsy Plus: A subscription service that provides sellers with advanced customization tools, discounts on promotional listings, and marketing credits to grow their business.

Digital Presence

Etsy’s digital presence is powered by its highly trafficked website and mobile app, which provide users with access to millions of unique listings. Etsy invests heavily in SEO, content marketing, and social media to drive user engagement and support its community of sellers. The company has a strong presence on platforms such as Instagram, Pinterest, and Facebook, where it showcases featured products, promotes trends, and shares success stories from its sellers. Etsy also runs seasonal campaigns and advertising to reach new customers and strengthen brand loyalty. NY Zoominfo Pricing.

Technological Infrastructure

Etsy’s platform is built on a scalable, cloud-based architecture that can handle large volumes of transactions while ensuring a seamless shopping experience for buyers and sellers. Etsy leverages machine learning and artificial intelligence (AI) to enhance product recommendations, optimize search results, and personalize user experiences. The company continues to invest in data analytics to better understand buyer behavior and market trends, providing insights that help sellers succeed on the platform. Etsy’s focus on platform stability and security ensures that transactions are safe, reliable, and efficient.

Company Culture

Etsy fosters a culture of creativity, inclusivity, and sustainability. The company is committed to supporting independent creators and small businesses, with initiatives that emphasize diversity, equity, and inclusion (DEI). Etsy’s values extend beyond commerce; it has a strong focus on environmental responsibility, including efforts to offset carbon emissions generated by shipping and promoting eco-friendly practices among sellers. Employees are encouraged to think creatively and contribute to the company’s mission of keeping commerce human by prioritizing community and customer-centric solutions.

Industry and Regulatory Compliance

Etsy operates in compliance with a range of industry standards and regulations, particularly around online payments, data privacy, and intellectual property. The company adheres to GDPR, CCPA, and other global data protection regulations to safeguard user information and maintain transparency in its operations. Etsy also provides resources and support to sellers regarding intellectual property rights and fair use policies, ensuring that its marketplace remains a safe and legitimate platform for transactions.

Partnerships & Affiliations

Etsy has established partnerships with payment processors like PayPal and Stripe, allowing buyers and sellers to transact seamlessly through its platform. The company also partners with shipping carriers to offer integrated shipping solutions that make it easier for sellers to manage logistics. Additionally, Etsy collaborates with eco-conscious brands and organizations to promote sustainability initiatives and green commerce. These partnerships enhance Etsy’s offerings and strengthen its position as a marketplace that prioritizes ethical and responsible business practices.

Public Relations & Media

Etsy is frequently featured in major media outlets for its role in empowering small businesses and creators. The platform has become especially prominent in the context of e-commerce trends, with Etsy being highlighted for its unique product offerings and strong community of sellers. During periods of significant consumer demand, such as the COVID-19 pandemic and holiday seasons, Etsy’s ability to support independent sellers and fulfill the growing demand for handmade and personalized goods has been widely covered. Etsy’s efforts in sustainability and social responsibility also garner positive media attention.

Competitive Landscape

Etsy faces competition from other online marketplaces like Amazon Handmade, eBay, and Shopify. However, Etsy differentiates itself with its strong focus on handmade, vintage, and unique items, as well as its emphasis on supporting small, independent sellers. Etsy’s commitment to creativity, ethical business practices, and a human-centered approach to commerce sets it apart from larger e-commerce platforms. While Amazon and eBay offer broader product categories, Etsy’s niche focus allows it to maintain a strong and loyal user base that values creativity and craftsmanship.

Stock Market Information

Etsy is publicly traded on the Nasdaq under the ticker symbol ETSY. Since its IPO in 2015, Etsy’s stock has performed well, driven by strong revenue growth, increased buyer engagement, and the expanding adoption of e-commerce. The company’s stock price is influenced by trends in consumer spending, the growth of small businesses, and the demand for unique and handmade goods. Etsy’s focus on building a community-centric marketplace with diverse product offerings positions it for long-term growth, particularly as consumers continue to prioritize sustainability and personalization in their shopping experiences.

Market Activity for Etsy

Customer Base and Reviews

Etsy’s customer base includes over 90 million active buyers and more than 7 million active sellers. The platform is popular among consumers looking for unique, handmade, and personalized items, as well as small businesses and individual creators seeking to reach a global audience. Etsy is praised for its easy-to-use platform, wide range of product offerings, and the supportive seller community. However, some sellers have expressed concerns about rising fees and competition within the marketplace. Overall, Etsy is highly regarded for its commitment to fostering creativity and supporting independent sellers.

Summary of Etsy

Etsy is a leading online marketplace that connects buyers with independent sellers offering unique, handmade, and vintage goods. With a mission to “Keep Commerce Human,” Etsy provides a platform where small businesses and individual creators can thrive by selling one-of-a-kind products to a global audience. The company’s strong financial performance, commitment to sustainability, and emphasis on supporting independent entrepreneurs have made it a trusted and beloved brand in the e-commerce space. As Etsy continues to innovate and expand its offerings, it remains well-positioned for long-term growth in the rapidly evolving digital economy.

This comprehensive overview provides sales, marketing, and research professionals with valuable insights into Etsy’s market position, financial performance, and growth strategy.

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